As the tablet PC market matures and growth slows, the dominance of market leaders Apple and Samsung is also weakening. According to the latest NPD DisplaySearch Monthly Tablet PC Panel Shipment & Value Chain Report, total tablet PC display shipments declined 10 percent between the first half (1H) of 2013 and 2014, while combined tablet PC display shipments to Apple and Samsung fell 34 percent. While the two companies comprised 42 percent of tablet PC panel shipments in the first half (1H) of 2013, their combined share dropped to 29 percent in 1H 2014.
"As the tablet PC category matures, Apple and Samsung are facing new growth challenges," said
Total tablet PC panel shipments to Apple reached just 31 million units in 1H 2014, which is a year-over-year decline of 14 percent. During that same period, panels shipped to Samsung fell to 14.7 million units, a year-over-year decline of 29 percent.
In the fourth quarter (Q4) of 2013, Apple launched its new high-end iPad series, with the 7.9-inch iPad mini retina display and the 9.7-inch iPad air. Panel shipment levels were increased to satisfy new-product demand and year-end seasonality. However, since the beginning of this year, demand rapidly decreased, which forced
Samsung also focused on the high-end tablet PC segment, led by the Galaxy Tab,
The NPD DisplaySearch Monthly Tablet PC Panel Shipment & Value Chain Report maps the relationships between panel suppliers and purchasers with actual shipment information and provides a clear understanding of industry relationships that drive this category.. For more information, please contact
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