News Column

ADI Delivers HD Contribution Network in Partnership with Nevion for English Football Clubs

August 14, 2014

Partnership Sees Encoders and Components for ‘Live Venue’ Service Jointly Manufactured Oslo, Norway, 14 August 2014 – Managed media specialist Nevion ( has partnered with ADI ( to help the media-based services supplier deliver content over its pioneering ‘Live Venue’ platform, a revolutionary new fibre broadcast network linking Barclays Premier League and Sky Bet Football League clubs with global rights holders, federations, broadcasters and ultimately fans.

Live Venue provides incredible opportunities for clubs, federations, broadcasters and rights holders alike, adding huge value throughout the production process. The overriding benefits come through immediacy, flexibility and quality, allowing HD content to be repurposed for multiple uses and delivered instantly to numerous global locations.

It is for these reasons that ADI has chosen to partner with Nevion, opting for its JPEG 2000 solution, using its Ventura VS901 ( platform over a Juniper ( network, to enable multiple streams of HD content to be routed instantly and reliably with virtually no loss of quality.

Under the terms of the partnership, Nevion is manufacturing its JPEG 2000 codec in conjunction with ADI to support the features on its Live Venue service. In addition, Nevion is supplying its VideoIPath  ( -manager) managed media services platform to control both its cards and the Juniper switch fabric to provide scheduled end-to-end connectivity and inventory management. The solution enables the deployment of multiple high-quality HD or SD video feeds over a combination of 1 Gigabit Ethernet and 10 Gigabit Ethernet circuits and provides enormous flexibility to the user.

“This partnership with Nevion harnesses true value for both companies and continues to demonstrate ADI’s innovation and commitment to securing and working with some of the best suppliers around the world,” said Geraint Williams, chief executive of ADI UK. “Nevion is a proven leader in this market; they provide incredible technical solutions driven by a rich and extensive history of working within the broadcast industry. As part of the agreement, Nevion and ADI will continue to work together on new firmware and software to fully exploit the collaborative and innovative Live Venue service as we develop this platform in the coming years.”

“The Live Venue service is an exciting project to be involved in and one that perfectly complements both Nevion’s and ADI’s skill-sets,” said Nick Pywell, managing director of Nevion UK. “By bringing together Nevion’s video transport expertise and ADI’s R&D capability and client base, we can deliver a unique product to English football clubs that is quick to set up, flexible and extremely reliable.” Media contacts: Red Lorry Yellow Lorry  ( enquiries: Tristan Earl, t: 44 (0)20 7403 8878, e: tristane@rlyl.comAmericas/Asia enquiries: Melanie Crandall, t: ( 1) 310 739 0955, e: About Nevion

Building on a heritage of innovation and pioneering firsts, Nevion is a leader in media transport - from the camera to the home. A result of two industry-leading companies - Nevion and T-VIPS - coming together in late 2012, Nevion's approach to innovation is driving the convergence of broadcast, IT and telecoms technologies.

Through long-term strategic relationships with partners and customers, Nevion delivers content for major sporting and live TV events worldwide. Some of the world’s largest media and broadcast networks are built on Nevion technologies - including AT&T, Arqiva, BBC, BT, CCTV, EBU, TDF, Telefonica, Telenor and NASA.

Nevion fully manages all network types - from legacy infrastructure upgrades to entirely new digital systems - with intelligence, automation and security built-in, helping customers monetize content, save resources, and open doors to new revenue streams.

Nevion’s world headquarters are in Norwaywith its Americasheadquarters in California. Nevion also maintains offices in the UK, Dubai, Beijingand Singapore. For more information please visit

About ADI

Specialists in large audience communication, ADI are one of Europe’s leading names in sports venue fan engagement platforms. Having installed the first LED screens in UK football 1997, they have gone on to dominate the stadium LED market, whilst also providing similar services to retail and leisure markets.  ADI offer a full service solution, encompassing manufacture of their own Virtuality LED screens and digiBOARD perimeter signage, as well as installation, programming, production, operation and on-going maintenance.

In addition to in-stadium products and services, ADI provide venue broadcast connectivity.  Their Live Venue broadcast fibre network connects every Premier and Championship stadium in the UK, allowing ADI to deliver live match coverage to rights holders across the globe in contracts with the Premier League and Football League.

Outside of the sports broadcast market,  ADI’s rental fleet provides large screen and production services to some of the world’s leading events, including The London Marathon, The Royal Wedding, Royal Ascot; for global brands, including T-Mobile, Nike and Mazda; and for hundreds of smaller events each year.

This information was brought to you by Cision,c9628119

The following files are available for download: Nevion ADI Football Contribution Network - 14 August 14,c1530682 ADI STUDIO 03-14-1LR,c1530683 ADI STUDIO 03-14-5LR

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Source: Cision

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