The Zest is a compact sedan built on a new platform and, in a departure from previous models, boasts user-friendly features such as touch screen control panels.
Second-quarter data released on
"We have a very strong JLR (Jaguar Land Rover) business. I think the results were announced yesterday and it is a strong momentum for the
But the company's domestic sales have fared less well, falling 39 percent year-on-year in the year that ended on
While Tata dominates the trucks and buses segment in
The company has struggled to banish an image that its cars are not cool because they are used as taxis and also due to the legacy of its ultra-cheap
"We believe that Zest will be very strong in the market place and do very well," Yadav said at the launch of the car.
"The factory gate price in
The car is priced lower compared to compact sedan models sold by rivals
"We are targeting the personal customer, we are targeting people who are looking for a vehicle which performs and are looking for delight in performance. We are looking for customers who look for value," added Yadav. (ANI)
Hispanic #1 Breaking News for Entrepreneurs, Professionals and Small Business Owners - HispanicBusiness.com
OCTOBER 30, 2014
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