From Tablets to Smartphones, Electronics Comprise 46% of Average
Tots, Tweens and Teens Embracing Technology More than College-Aged
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With the majority of students using tech devices for learning (77% vs. 70% in 2013), it’s no surprise that laptops, as well as classroom-friendly tablets, top kids’ wish lists. The top five electronics parents intend to buy this season are:
|1.||Laptop computer (21% vs. 25% in 2013)|
|2.||Tablet (20% vs. 15% in 2013)|
|3.||Scientific calculator (17% vs. 18% in 2013)|
|4.||Mobile phone (13%, on par with 2013)|
|5.||Printer (12% vs 13% in 2013)|
“Smartphones and laptops are being used for more than just games and social networking, as more students and schools find ways to integrate technology into the classroom,” said
Tots, Tweens and Teens Pace the Tech Race
Younger students outpace their older counterparts with technology, as more K-8 (80% vs. 74% in 2013) and high school students (77% vs. 71% in 2013) report using electronic devices for learning than college students (75% vs. 69% in 2013). Tablets, specifically, are the device of choice for the K-8 set.
While tablets may be the new go-to for school, mom and dad understand smartphones are essential to safety and socializing, with 75% of parents who say they’ll purchase a mobile phone for their child this year will choose a smartphone (vs. 69% in 2013). Parents report the average appropriate age for a phone remains at 12, and phone purchases for tweens (ages 10-14) have increased significantly (64% in 2014 vs. 57% in 2013).
Don’t Rule out Rulers
In addition to electronics, parents say they will still purchase traditional items for the school year, spending more in several categories including:
|Clothing and Accessories|
Parents say they’ll spend the majority of back-to-school clothing budgets at department stores (26%) and big box retailers (21%), followed by malls (16%), outlets/discount stores (13%) and online (10%), with credit card usage up significantly (44% vs. 39% in 2013).
Parents Do the Math, and More
From dioramas to book reports, parents anticipate their kids will have six school projects per child this year, and they will spend an average of
About the American Express Spending & Saving Tracker
The American Express Spending & Saving Tracker research was completed online among a random sample of 2,033 adults, including the general U.S. population, as well as parents with school-aged children, and parents of college students. Interviewing was conducted by Ebiquity between
Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.
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