With this capital, Traitify plans to aggressively bring on key hires to their current team of 18 and actively pursue new partners interested in offering personality-based recommendations to customers. This funding will also contribute to Traitify's momentum in broadly extending its personality API -- launched just last month -- to businesses and app developers in any industry.
"The future of customer experience lies in empowering businesses and app developers with the ability to generate smart and accurate personality-based recommendations. Our goal is to be the primary springboard for businesses to really get to know their customers and understand what makes them tick," said
Traitify's core technology combines big data and psychology to collect observable patterns in order to make smart predictions in terms of customer behavior, preferences and tendencies.
The company challenges the traditional, lengthy process of personality assessments by employing a binary, image-based approach to create a fast, interactive and accurate assessment. Based on the personality data collected, Traitify is able to help businesses match the right features, products or services to unique individuals.
Traitify is currently in talks with several major players interested in integrating the API across several verticals including careers, social, dating, movies, commerce, enterprise and internet and already caters to over 30 customers in the educational and government space.
"Monster Government Solutions is excited about aligning with Traitify to bring their innovative personality assessment tools such as Woofound Compass to market," said
The Traitify press kit, containing screenshots, executive bios and the Traitify logo, is available here.
Founded in 2011,
Traitify's current customers (for its SaaS-based version) include more than 30 organizations in a range of industries. The Traitify team is made up of technology-industry veterans with experience in software, design and multimedia as well as accomplished board-certified psychologists.
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