News Column

Saxo boss opens Pandora's box

August 13, 2014

GABRIELLA GRIFFITH



SAXO Bank's chief exec Lars Seier Christensen has got chins wagging in the Danish press. The banking boss has made a personal investment into jewellery startup Endless Jewelry - a company run by well-known Danish entrepreneur Jesper Nielsen.


Nielsen made his name as a reseller of jewellery brand Pandora. He sold his Pandora distributorship for $270m (£160m) in 2010 and Christensen was hoping the entrepreneur would be able to repeat the success. "I'm not really interested in investments outside Saxo Bank, but I've been looking around for something to put some money into and the scalability of this company is impressive," he told The Capitalist.


He's also hoping to lower the cost of Christmas presents. "If I can get the ladies in my family to switch from Tiffany to this brand, it'd be good, it's more of an affordable luxury," he added. You never know, Lars…


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Source: City A.M. (UK)


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