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Placeable’s Workbench Gets Smarter, Arms National Brands With Deeper Intelligence on Local Presence and How to Improve

August 12, 2014

Placeable Workbench™ Algorithm Behind NatLo™ Score and NatLo Top 30

DENVER--(BUSINESS WIRE)-- Placeable has added a predictive intelligence layer to its marketing software platform that comprehensively assesses the ability of national brands to compete locally. Placeable Workbench™ now provides the NatLo™ Score, which measures a brand’s location-based digital marketing power by examining performance across key dimensions of local online marketing initiatives.

Placeable’s proprietary Workbench algorithm is a diagnostic tool that examines the drivers of local marketing success and delivers problem-solving recommendations to brands. Workbench looks at four key dimensions and provides brands with an accurate assessment of their local performance:

  • Visibility – site effectiveness and SEO performance
  • Depth – content accuracy and completeness
  • Precision – latitude and longitude placement
  • Reach – consistency and coverage in third party ecosystem

    Placeable Workbench uses quality measurements to identify actionable insights with concrete and prioritized recommendations, including:

  • Quantified rankings that feature best and worst performers
  • Actions targeted by geographic region and error type
  • Alerts and notifications which highlight changes across the data ecosystem

    “Brands need a way to monitor the quality and visibility of their location data across hundreds or thousands of locations,” said Ari Kaufman, CEO of Placeable. “Workbench expands on performance intelligence about local marketing to provide national marketers with actionable insight to improve their local digital performance.”

    To learn more about the new Placeable Workbench, visit Placeable.com.

    About Placeable

    Placeable helps large advertisers increase local market share and improve customer experience by unlocking location content as a strategic marketing asset. With Placeable’s web-based platform, brands and agencies can easily clean and control their place data for use across maps, search engines, social networks, local landing pages, locators and marketing technology. Placeable’s location marketing technology powers millions of locations worldwide for brands including Bank of America, Western Union, and Nationwide Insurance. Placeable is based in Denver, CO. For more information, visit http://www.placeable.com/






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    Source: Business Wire


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