Bromstad’s Original Design Comes to Life on
Naturalizer commissioned Bromstad to do an original painting for the Bromstad for Naturalizer fall collection. Inspired by this season’s hottest trends, Bromstad created an exclusive painting for Naturalizer that features an unexpected twist – he brings together not one, but four iconic animal prints on a single canvas.
“Animal prints are hot and always on trend. But I wanted to approach it in a different way,” Bromstad said. “By using python, snow leopard, cheetah and zebra together in one cohesive piece of artwork, we get an exciting new twist on a timeless trend.”
In collaborating with Bromstad, Naturalizer product designer Angelique Joseph used each of the animal prints in his painting to create a chic and sophisticated collection of shoes, boots, handbags and scarves. “Working with David’s animal print was such a fun process,” Joseph said. “By combining the print with bold colors and on-trend embellishments, we created a collection that is uniquely Bromstad.”
“Our customers loved his fresh, floral prints from the spring collection, and we feel certain they will be wowed with his chic animal print-inspired fall collection,” said
The Bromstad for Naturalizer collection will be available at Naturalizer stores, Naturalizer.com and select retail partners beginning on
In 1927, Naturalizer had the revolutionary idea of creating stylish and comfortable shoes made just for women. The brand became known as "the shoe with the beautiful fit." For more than 80 years, Naturalizer has understood how truly comfortable shoes can help women move energetically through their day and live life to the fullest. Naturalizer remains committed to designing beautiful shoes that feel as good at the end of the day as they do at the beginning. And because of this commitment, Naturalizer shoes feature our exclusive N5 comfort system - five essential features that are proven to provide all-day comfort: extra cushioning, breathable linings, balance with every step, flexible soles and lightweight material. Naturalizer is still one of the few brands in the marketplace that women can turn to for hard-to-find sizes and widths, and wide shaft boots, because we believe that shoes can only be comfortable when they are a perfect fit. Naturalizer shoes are designed with the best of each season's trend-right looks, details and materials that women will love for work, play and every day. Today, Naturalizer is inspiring women to live their lives and love their shoes in 60 countries around the world.
Growing up in small town
Comments from Collaborator David Bromstad
My approach to design is always unique, fun and interesting…but I also keep it very relatable. If it’s not relatable then what’s the point?
On the inspiration for the original painting
I get a lot of inspiration from what’s trending in fashion, and animal prints are hot. But I knew just one animal print would be too boring, so I picked four! In my new Naturalizer collection you’ll see everything from python and snow leopard to cheetah and zebra. Combining all of those prints into one cohesive piece of artwork was one of my biggest challenges. The painting is all sorts of fabulousness. If I could describe it in one word, it would have to be “Animalfantabulous.”
On the Bromstad for Naturalizer collection
The fall collection is chic, sophisticated, bold, expressive…and let me just say it’s a whole lot of SEXY. The collection speaks to women of all ages – it’s very universal. For the Bromstad Spring collection, I created a floral painting that was very happy and summery, but for Fall, we wanted to do something wildly different.
On what makes the collection uniquely
It’s unexpected – that’s what I like to do with my interiors and now with my footwear. I want people to be surprised by my styling choices but at the same time see themselves wearing the shoes in their everyday life.
Comfort is a huge factor whether I’m designing shoes or designing interiors. You have to live in every space and you have to live in every shoe. The Bromstad for Naturalizer collection not only looks fabulous, but you’re going to feel fabulous in them.