Investment Part of First Data Strategy to Partner and Collaborate
With Innovators on Behalf of Clients
That’s the power a new partnership between First Data and LocalVox brings to small and medium-sized businesses (SMBs) – the ability to combine powerful analytics from First Data’s InsighticsSM solution with LocalVox’s multi-channel targeted marketing solution.
“This is another great example of First Data strengthening its solutions and leveraging its scale and distribution network to bring innovative solutions that help our clients grow their businesses in a rapidly changing competitive landscape,” said
LocalVox’s marketing automation platform operates across every channel SMBs use to touch their customers – email, social, search and mobile – to ensure a consistent and compelling overall customer experience that drives in-store behaviors.
The LocalVox partnership is an investment made by
“In the corporate venture world, you occasionally get a near perfect fit and this is one of those times,” said
Here’s how it works: For example, with the Insightics solution, a restaurant owner can see that sales have been dropping on Wednesdays, particularly from local customers. Using LocalVox, he or she can specifically market to those customers to drive business.
“Seeing First Data’s scale and reach really got us excited,” said
The LocalVox solution will be available in the Clover™
About First Data
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive client revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction. More information about the company is available on FirstData.com as well as on Twitter, LinkedIn, Facebook and
Source: First Data