OK, I'll resist the temptation.
I won't start with a list of 13 reasons why BuzzFeed is flourishing.
Especially since the
The impressive investment and company expansion plans mark another important benchmark in BuzzFeed's unlikely evolution into major Internet player.
Along with news of all of that new money, BuzzFeed announced plans for beefing up and broadening the enterprise.
First, BuzzFeed will separate its editorial operations into three units -- one for news, one for lifestyle and one for the Web culture explorations that have given it its ineffable, not to say off-the-wall, identity.
Widely known for its extensive array of video,BuzzFeed is renaming its video operation BuzzFeed Motion Pictures. Coming soon, or eventually: feature-length movies from BuzzFeed.
It's establishing a division to make off-site content for such venues as Instagram and Tumblr. It's launching BuzzFeeds in
Quite a heady mission for an outfit still more associated with wacky cat pictures than world domination.
Its evolution into a news outlet, which began when it hired
When I talked to Smith in
Foreign reporting will be a major beneficiary of the venture-capital largess; Smith plans to establish outposts in, among other places,
Given the enormous cutback by traditional media in overseas reporting in the past decade, it's exciting to see a new-media player helping pick up the slack.
Not that there's any danger of BuzzFeed turning into Le Monde. While its top headline Monday afternoon was "Chaos in
When Smith left Politico in late 2011 to catapult BuzzFeed into the journalism business, no doubt there were many who thought he had lost his mind. Smith, who also worked for
But one thing has surprised him. He didn't expect the site to be as financially successful as it has been and to have so many resources. Venture capitalist Dixon says BuzzFeed, which attracts 150 million unique visitors a month, has been consistently profitable and "will generate triple-digit millions in revenues this year."
BuzzFeed's journey has already been full of surprises. It will be fascinating to watch the next stages of the trip.
Most Popular Stories
- U.S. Families 'Extraordinarily Vulnerable': Yellen
- Hillary Clinton to Address CHCI Conference
- Larry Ellison Steps Down as Oracle CEO
- Alibaba Prices IPO at $68 a Share
- Apple Locks Itself Out of Devices
- Veterans to Get Training as Solar Panel Installers
- Hispanics Doubt Marco Rubio's Chances
- Wildfires Rage in California
- John Cantlie Delivers ISIS Message to Save Life
- Alibaba: Today China, Tomorrow the World