Techno Mobile, a brand under the stable of Transsion Holdings, has taken a bold step of market dominance in Smartphone technology within Africa with the unveiling of the new phantom Z smartphone.
The event, which took place in Lagos, elicited excitement from consumers as 10 lucky winners won a Phantom Z each.
Speaking at the event, Deputy General Manager, Techno Mobile, Mr. Chidi Okonkwo, said the Phantom Z is a great milestone for the company because it offers superior features for smartphone users.
He said: "Phantom Z is about to revolutionalise how smartphone is used in Nigeria. It also comes with a data bundle from MTN, Etisalat, Glo and Airtel. Our products have won several prestigious awards in the last two years. We will continue to intensify research and innovation because the brand is highly favoured among consumers due to its quality. Hence, Phantom Z is here to raise the bar within the smartphone market.
The powerful device is powered by Android 4.4 Kitkat OS and set to deliver cutting edge features at retail-friendly price. Some of the features captured in Phantom Z includes a 7.9mm uni-body design; a 2GB RAM that can store memory of up to 32GB; an 3030mAH battery that delivers 24 hours of talk time with up to 960 hours of standby time on a 3G network.
Also, the Managing Director, Marketing, Jumia Nigeria, Jonathan Doerr, who expressed delight at the strategic partnership between his online retail company and Techno, as far as Phantom is concerned, said: "Tecno has revolutionalised the smartphone market in Nigeria. They have shown that they can bring smartphones to Nigerians at an affordable price. Tecno and Jumia are visionary brands and we hope that consumers can enjoy phantom Z."
Head of Public Relations, Transsion Holdings, Mounir Boukali, said: "What we have seen in Nigeria is an increased adoption of Techno Mobile's smartphone products, the Phantom A+ was a huge success in Nigeria and we believe Nigerians are ready for a high-end smartphone experience."
Also speaking, Head of Design of Transsion Holdings, Armaud Lefebvre, said: "The Phantom Z will revolutionise how Nigerians interact with mobile technology due to the speed provided by the world's first true Octa-core processor, Mediatek's MT6592 developed by our technology partners MediaTek," adding; "Phantom Z is truly an efficient device; that is its core offering and why we are excited about it."
Director of Partner Marketing, Opera Software, Arjun Bhatt, also said: "We're delighted to continue our partnership with Tecno in bringing Nigerian mobile users a faster and smoother browsing experience. Opera Mini, which will be pre-installed on the Tecno Phantom Z device, has advanced data-compression technology that allows web pages to be compressed by up to 90%, allowing users to browse without worrying about data costs and network speeds. Nigeria is an exciting and important market for Opera and we look forward to continuing to expand here."
On the suitability of the offering, Lefebvre added that the Phantom Z is a smartphone designed to fuse high performance with low power consumption, saying: "We have adopted features that are second to none in the current market which makes the device a must have."
Head of Enforcement Unit, National Communications Commissions (NCC), Mr. Efosa Idehen, said: "I am happy to say that the Phantom Z has the capabilities that will drive maximisation of our national broadband deployment on mobile. The Nigerian National Broadband Plan 2018 objective is to promote pervasive broadband deployment; increase adoption and usage to ensure optimum service at affordable prices."
"The extended hours of talk time makes the Phantom Z very reliable, especially for individuals with hectic schedules who need to stay in touch on a regular basis," Mr. Boukali said.