News Column

Two World-Renowned British Institutions Collaborate in Exhibition First

July 31, 2014



SURREY, England, July 31 -- The British Marine Federation issued the following news release:

Two world-renowned British institutions are pushing creative boundaries in the exhibition and event world. The London Boat Show, one of the world's top 10 boat shows, has challenged the famous Central Saint Martins to curate its January 2015 event at ExCeL London, sparking a change in the design and execution of live events.

Central Saint Martins is part of University of the Arts London (UAL). UAL, Europe's largest specialist arts and design University, is a vibrant world centre of innovation, drawing together six colleges with international reputations in art, design, fashion, communication and performing arts. London Boat Show organisers are working closely with students, course leaders and industry experts from Central Saint Martins' MA Narrative Environments course, which has significant experience in creating and curating interactive installations in public spaces.

Building on the Show's history and heritage the brief was to change people's perceptions of the event. The students were asked to develop and visualise an overall concept for the look and feel of the London Boat Show and to indicate how this story could be unveiled throughout the event. The remit also looked at the entire visitor experience, involving attendees from pre-show right through to post event. The aim of the 2015 event is to surprise visitors, intrigue them, interact with them during the Show and importantly encourage immediate recommendation to friends and family.

Murray Ellis, Managing Director of London Boat Show said: "We really want tochange people's perceptions of the London Boat Show and create the unexpected. Working with Central Saint Martins will give the Show a fresh and modern approach whilst maintaining the fundamental elements it is loved for; it will still appeal to boaters passionate about their interest but will excite and surprise visitors as well as both the marine and exhibition worlds.

"The London Boat Show has incredible heritage and is proud of its global success and recognition. We want our Show to continually be successful and become a pioneer in the exhibition world, to change the way people think and behave. Working with Central Saint Martins is just one way of making sure we are ahead of the continual changing landscape."

Three student teams each presented strong concepts to the judging panel and following the pitch the winning team was announced as Anna Dalmasse Trias, Yu-Chun Chen and Kuang-Yu Cheng who have studied architecture, international business and interior design respectively. The chosen team worked tirelessly to research the Show's audience and create a strong and memorable experience for visitors. The team from MA Narrative Environments at Central Saint Martins was led throughout the project by mentor Adam Scott, from world leading Experience Design agency FREEstate. Adam, an architect and designer, works with some of the world's biggest brands on their biggest projects and is constantly raising the bar when it comes to live experiences.

Tricia Austin, Course Leader of MA Narrative Environments said: "The project was a unique learning opportunity to work on such an incredible live brief. The students embraced the vast scale of the event and global reputation of the London Boat Show. The students' concept reflected the marine industry as world-leading and at the forefront of design and craftsmanship, famous for quality and innovation."

The new-look London Boat Show will be unveiled in the coming weeks, before visitors enjoy the experience from Friday 9 - Sunday 18 January 2015.

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Source: Targeted News Service


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