As a leader in consumer health supplements, PureFormulas (http://pureformulas.com/) was challenged to provide customers with the individualized transactions and product recommendations they required. A recent migration to Oracle Commerce (http://www.oracle.com/us/products/applications/commerce/overview/index.html) allows PureFormulas to personalize the customer experience and open up new market segments without sacrificing ease of use. The breadth of the items and the filters available are a "huge improvement," PureFormulas leaders say--and the new system doesn't bombard existing customers with irrelevant content.
PureFormulas, a leader in the online health supplement space, implemented Oracle Commerce to help grow its business by creating different commerce experiences for different customer segments.
With the migration to Oracle Commerce, PureFormulas is launching four new verticals: sports and fitness nutrition, pet health, beauty, and food.
The implementation of Oracle Commerce allows for a much more customizable experience, with opportunities for personalized promotions, cross-selling, up-selling, and auto-ship--all with revenue-increasing capabilities.
With the new Oracle Commerce system, PureFormulas will be better able to mine customer data, allowing for faster, more intelligent decision making.
The Oracle Commerce implementation was completed with minimal impact on business teams, other than customer service representatives who will now process returns and order inquiries with the new tool.
PureFormulas had considered a gold-standard platform like Oracle Commerce out of reach, but the retailer found the platform affordable, and it allowed the company to move beyond its current rent-share model.
PureFormulas worked with
"One of the things the
"PureFormulas promises 100 percent satisfaction guaranteed. We differentiate through the customer experience, and we look to technology as a differentiator," said
"Maintaining and improving its customer-centric approach is a central strategy for PureFormulas," said
About Oracle Commerce (http://www.oracle.com/us/products/applications/commerce/overview/index.html)
Oracle Retail on Facebook, (http://www.facebook.com/oracleretail)
Oracle Retail Blog (http://blogs.oracle.com/oracleretail/)
Oracle Commerce Anywhere Blog (http://blogs.oracle.com/retail/)
Oracle Retail in the News (http://www.oracle.com/us/industries/retail/resources/index.html)
Oracle Retail Asset and Centralized Knowledge Portal (https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=319877&sessionid=1&key=4A58D411498F13187524A384B3233706&partnerref=CrossTalk&sourcepage=register)
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