News Column

PureFormulas Boosts Personalization with Oracle Commerce

July 31, 2014

REDWOOD SHORES, Calif., July 31 -- Oracle, a developer of hardware and software products, issued the following news release:

News Summary

As a leader in consumer health supplements, PureFormulas ( was challenged to provide customers with the individualized transactions and product recommendations they required. A recent migration to Oracle Commerce ( allows PureFormulas to personalize the customer experience and open up new market segments without sacrificing ease of use. The breadth of the items and the filters available are a "huge improvement," PureFormulas leaders say--and the new system doesn't bombard existing customers with irrelevant content.

News Facts

PureFormulas, a leader in the online health supplement space, implemented Oracle Commerce to help grow its business by creating different commerce experiences for different customer segments.

With the migration to Oracle Commerce, PureFormulas is launching four new verticals: sports and fitness nutrition, pet health, beauty, and food.

The implementation of Oracle Commerce allows for a much more customizable experience, with opportunities for personalized promotions, cross-selling, up-selling, and auto-ship--all with revenue-increasing capabilities.

With the new Oracle Commerce system, PureFormulas will be better able to mine customer data, allowing for faster, more intelligent decision making.

The Oracle Commerce implementation was completed with minimal impact on business teams, other than customer service representatives who will now process returns and order inquiries with the new tool.

PureFormulas had considered a gold-standard platform like Oracle Commerce out of reach, but the retailer found the platform affordable, and it allowed the company to move beyond its current rent-share model.

PureFormulas worked with Vachio Solutions Group (VSG), ( a Gold-level member in Oracle PartnerNetwork (OPN), ( for the implementation.

Supporting Quotes

"One of the things the Oracle implementation brings to us is good strength in overall business value because we now have a platform we can build upon that caters to our needs," said William Perez, chief information officer, PureFormulas. "We can build extreme competencies and solutions that one-up our competitors."

"PureFormulas promises 100 percent satisfaction guaranteed. We differentiate through the customer experience, and we look to technology as a differentiator," said Jose Prendes, chief executive officer, PureFormulas. "We believe that Oracle will support our growth and allow us to respond as the market changes and the opportunity arises."

"Maintaining and improving its customer-centric approach is a central strategy for PureFormulas," said Mike Webster, senior vice president and general manager, Oracle Retail. "Oracle Commerce provides the tools PureFormulas requires to redefine exceptional customer experiences, while establishing a platform that supports rapid growth now and well into the future."

Supporting Resources

About Oracle Commerce (

Oracle Retail on Facebook, ( Twitter, ( and YouTube (

Oracle Retail Blog (

Oracle Commerce Anywhere Blog (

Oracle Retail in the News (

Oracle Retail Asset and Centralized Knowledge Portal (


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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