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Joan Lunden Thankful for Breast Ultrasound Exam. MANA Clinic's Patients Experience Firsthand the Benefits of SonoCine AWBUS™ (Automated Whole Breast Ultrasound) Testing

July 9, 2014

Los Angeles, CA (PRWEB) July 09, 2014

Joan Lunden was recently interviewed on Good Morning America and announced to the world she has breast cancer. She went on to share that she has dense breast tissue and was thankful for the ultrasound testing, which is what detected her tumor.

Joan is not the only woman singing the praises of breast ultrasound exams. Dr. Steven H. Harms, Director of Breast Imaging at the Breast Center of Northwest Arkansas, a MANA Clinic, announced that, "To date, we have performed 836 SonoCinÉ AWBUS™ (Automated Whole Breast Ultrasound) examinations and are detecting 1 in 100 with the average size being 7 mm. That is less than the size of a marble and all were undetectable by mammography. This type of early detection typically means a woman does not need to undergo chemotherapy."

This ultrasound technology is specifically designed to detect small invasive breast cancers in women with dense-breasts and in women with breast implants…these are often missed by traditional mammography.

"We are proud to recognize the Breast Center of Northwest Arkansas for their success rate at detecting small invasive, mammographically occult, breast cancers with the SonoCinÉ AWBUS™ technology," said Karsten Damgaard-Iversen, SonoCinÉ, Inc., CEO. "At the European Congress of Radiology, 2014 in Vienna, Austria, they presented their initial findings of six cancers in 579 patients with a mean tumor size of 7mm. I congratulate this team on their efforts and dedication to reduce breast cancer morbidity and mortality through the use of the SonoCinÉ AWBUS™ technology."

The Breast Center of Northwest Arkansas is just one of hundreds of facilities nationwide that are seeing an increased number of women who are seeking whole breast ultrasound testing. "This is comforting because it tells me that women are being educated as to the options that are available," said Harms. "I like to believe that our use of innovative technology is saving lives every day."

ABOUT SONOCINÉ, INC: SonoCinÉ, Inc. is a medical technology company that manufactures and distributes the FDA 510(k) Cleared SonoCinÉ AWBUS™ (Automated Whole Breast Ultrasound) system. The AWBUS™ system was invented and engineered to provide an adjunctive whole breast examination to mammography that maximizes early detection of mammographically occult breast cancers in women with dense-breast tissue and in women with breast implants. The patented technology integrates with all commercially available ultrasound scanners to provide a systematic, reproducible and fully documented whole-breast examination. The AWBUS™ breast examination does not use radiation, contrast agents or compression. AWBUS™ uses ultrasound to see through dense-breast tissue and is pain and risk free. For more information: or contact Chiqeeta Jameson at 310-801-3445 or cjameson(at)sonocine(dot)com.

ABOUT THE BREAST CENTER OF NORTHWEST ARKANSAS, A MANA CLINIC: In 2003, Drs. Danna Grear and Kevin Pope established the first independent facility in Arkansas dedicated solely for breast imaging, The Breast Center of Northwest Arkansas. The Breast Center was one the first in the area to offer digital mammography; the first in the nation to offer Aurora RODEO dedicated breast MRI with Dr. Steven Harms, a world-renowned radiologist; and first in the state to offer Automated Whole Breast Ultrasound screening. Drs. Stacy Smith-Foley and Kelly Johnson, fellowship trained in breast imaging, complete the five physicians in the practice. Locations: 55 West Sunbridge, Fayetteville, Arkansas 72703, (479) 442-6266 and Fountain Plaza, 801 S. E. Plaza, Suite 5, Bentonville, Arkansas, 72712, (479) 271-0084.


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