News Column

DataMentors Calls for Response to Survey: "Digital and Data-Driven Marketing Strategies for Middle-Market Companies"

July 15, 2014

By a News Reporter-Staff News Editor at Information Technology Newsweekly -- DataMentors, LLC, a full-service data quality, data management and business intelligence provider, announces a new survey for middle-market businesses to voice their data-driven marketing needs and challenges. DataMentors will use the research results to provide more accessible and affordable marketing services to help mid-sized business boost data-driven marketing ROI. The survey is available here: To thank participants, survey respondents will be entered to win a $250Visa Gift Card.

Many middle-market businesses are seeking ways to use data to their marketing advantage. However, it has become increasingly difficult for them to do so given the cost, complexity and manpower needs that data-driven marketing requires.

"DataMentors is continually seeking ways to support the marketing needs of middle-market businesses. However, many businesses have been left behind in the age of Big Data," said Anders Ekman, President of DataMentors. "By surveying and hearing directly from the middle market, we are able be even more responsive to their needs by extending our platform of accessible and easy-to-use marketing solutions--and for us to help be their voice in advocating for the right solutions in the middle market."

The survey focuses on areas that are critical for marketing success. Questions explore challenges in lead generation, marketing analytics, and measuring marketing ROI.

DataMentors holds an outstanding reputation in data management, data quality and business intelligence, serving clients in banking, healthcare, retail, manufacturing and other industries. In addition to a steadily expanding roster of satisfied clients, DataMentors has been named to the highly competitive Gartner Magic Quadrant seven years in a row for data quality excellence.

The survey is available at:

Survey findings will be reported in August. Send an email to to receive a complimentary report of the survey results when they are available.

Keywords for this news article include: Marketing, Advertising, DataMentors Llc, Information Technology, Information and Data Management.

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Source: Information Technology Newsweekly

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