BeyoncÉ is sporting a buttock-baring onesie on her "On the Run" tour. Entire bridal parties are flashing their fancy fannies on your
And then there are all the everyday bottoms hightailing it through the city in hot pants just a tad too tiny.
"We are seeing so many short shorts and shorty shorts and short overalls, too," said
Before the latest tush tease trickled down to the masses, it started with celebrities during this year's Über-sparkly, Über-mesh, Über-nude-colored red-carpet season.
Then in early June, Rihanna took it to the next level when she accepted the
Rihanna "was feeding into a bigger cultural movement that is about being more daring and living for the moment," said Jeetendr Sehdev, a celebrity branding expert based in
Off the red carpet,
The pic spurred a hailstorm of posterior selfies still popping up on the social media site.
I have mixed feelings about all of this booty, booty, booty. The prude in me thinks these celebrities are setting awful examples for impressionable women (young and old), who don't have much selfie-discretion.
Yet my free-spirit side wants to cheer them on for bravely wearing sheer dresses, or shorts a few inches shorter than what's expected -- especially when you see so many men trying to defend their catcalling and disrespectful commentary based on these women's clothes, or lack thereof.
"From a women's-studies perspective, you can't regulate what women can wear because that is all about controlling her sexuality," said
Women aren't the only ones in
And all of the male vampires and shape-shifters on HBO's True Blood give us an eyeful. (There is a reason
But celebrities' rendezvous with the rear end is hardly new.
In the 1970s, singers from
The difference is that back then, nudity was much more of an art form. Today, after
"Everyone just wants to be talked about," said
"Everyone wants to be trending. Everyone wants a hashtag. Everyone wants to be talked about forever -- which in this climate, is more than two days."
The rear reveals, Sehdev said, help fans see celebs as more transparent, so to speak, willing to share their most intimate parts with the public. Not to mention that "it's a testament to their hard work," he added -- as in, working out.
Maybe. Butt-workout videos like P90X and Insanity continue to be popular. Yet the
"The tight bottom is all the focus right now," said
(c)2014 The Philadelphia Inquirer
Visit The Philadelphia Inquirer at www.philly.com
Distributed by MCT Information Services