News Column

LG'S G3 PACKS STYLE AND SUBSTANCE

July 8, 2014



ENP Newswire - 08 July 2014

Release date- 08072014 - Sydney - Since the LG G3 global launch in May, a lot of buzz has rightly been generated around LG's amazing Quad HD screen and revolutionary Laser Auto Focus technology.

Going on sale first in Korea, LG's flagship mobile is currently selling like hotcakes. Suffice to say, spec-wise, the G3 is a serious piece of technology.

But perhaps an as-yet-unsung feather for the G3's cap, and one at the core of the phone's design and user interface, is its disarming design simplicity. Wisely integrating consumer feedback from its G-series predecessors, LG has not just upped the innovation ante, it has also worked hard to create one seriously eye-catching smartphone.

LOOKS AREN'T EVERYTHING... HANG ON, YES THEY ARE!

Every phone should compel you to scoop it up and nestle it in your palm. The G3 does that and then some with its sleek and modern design. The rear cover boasts a very classy matte overlay on a metallic-looking skin, which means no dirty smudges or fingerprint marks. If you're the type who likes pushing buttons, you will also get a kick out of the newly optimised height and angle of the power key and volume buttons.

NICE LINES THAT FEEL GOOD

When it comes to ergonomics, the human hand appreciates nice curves and the G3 has them in all the right places. After countless tests and user feedback, LG has arrived at a design it believes works best for this large-screen smartphone. Meanwhile, its signature Floating Arc design, with its smooth arc and slim-side bezel, offers a more comfortable grip. You won't just like holding the phone, you won't want to put it down.

If you know your phones, you may also recall LG's signature Rear Key, which debuted on the G2 last year. If so, then you'll be happy to learn it has also been given an update to produce a smoother, more intuitive feel.

INNER BEAUTY

The G3 is beautiful in the inside too. Along with the slick exterior, LG has overhauled the design of its user interface. Taking LG's mantra of 'Simple is the new Smart' to heart, graphics-wise, the G3 is clean. It embraces a clutter-free, minimalist approach - classic colours, elegant typefaces, simple, flat-style graphics, which all means you can concentrate on the stuff that matters -like content.

RAMPING UP THE USER EXPERIENCE (UX)

When it comes to optimised UX, the G3 takes it up a level offering three intelligent and highly intuitive new software perks: Smart Keyboard, Smart Notice and Smart Security. Let's start with the first one...

1. Smart Keyboard



Are you fumble-thumbed? Do you often feel chastised by AutoCorrect? Well, then you'll be thrilled with the new Smart Keyboard feature - the G3 keyboard comes with a function that allows you to 'stretch' the keyboard height to your personal optimal level, while adaptive technology lets you type quicker and easier. The G3 actually 'learns' if you're a clunky typist - the inbuilt technology analyses your tracking habits so it instinctively knows what you're trying to type, thereby helping to reduce errors.

2. Smart Notice



The G3's Smart Notice is more than just a calendar. If anything, it's like an indispensable personal assistant. It notifies you of useful info before you even realise you need it, nudging you politely with alerts and reminders when you need them the most. This means you get the most out of the phone while keeping it performing optimally. It also ensures you remain in contact with the people who matter most. Worried you haven't returned an important call? Wondering how you might free up some memory? The G3 lets you know, but never badgers.

3. Smart Security



If mobile phone privacy matters to you, then you should know that the G3 is very secure. While the Knock OnTM mode allows you to turn your phone screen on and off with just a quick double-tap on the screen, the Knock Code lends added security and convenience by letting you set a unique unlock pattern with a sequence of taps anywhere on the screen. From three to eight taps, your 'knock' becomes individually personalised.

At the same time, GuestMode allows your mates, kids or significant other to pick up your G3 and fiddle with it longingly without you worrying that they'll access anything you don't want them to see.

WHAT LG HAS TO SAY

Lambro Skropidis, General Manager of Marketing at LG Electronics Australia said 'When developing the G3, our main priority was to listen to and learn from our consumers to ensure that every element of the phone was desirable and beneficial to them. This has resulted in our most simple, yet smartest smartphone to date. The best technology really is the more intuitive technology, and the G3 has it in spades.'

Consumers will be able to pick up a new LG G3 in Australia from August.

Stay tuned for pricing and availability.

CHECK OUT THE SPECS

Chipset: Qualcomm Snapdragon 801 (up to 2.5GHz Quad-Core)

Display: 5.5-inch Quad HD IPS (2560 x 1440, 538ppi)

Memory: 16GB eMMC ROM / 2GB DDR3 RAM / microSD slot (128GB max)

Camera: Rear 13.0MP with OIS+ and Laser Auto Focus / Front 2.1MP

Battery: 3,000mAh (removable)

Operating System: Android 4.4.2 KitKat

Size: 146.3 x 74.6 x 8.9mm

Weight: 149g

Network: 2G, 3G, 4G

Connectivity: Wi-Fi 802.11 a/b/g/n/ac, NFC, SlimPort, A-GPS/Glonass, USB 2.0

Colour: Metallic Black, Silk White and Gold

Other: Smart Keyboard, Smart Notice, Knock Code, Guest Mode, etc.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG's consumer-centric products - including the flagship premium G Series models - incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit LG.com.au

About LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's 'Life's Good' marketing theme. For more information, please visit LG.com.au or facebook.com/LGaustralia

Media Contacts:

For further information please contact australia@lg-one.com


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Source: ENP Newswire


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