News Column

Khalejiat showcases local talent

July 8, 2014

GULF CULTURE: The second Khalejiat 2014 exhibition was opened by Princess Nouf bint Muqrin at Hilton hotel Jeddah. (AN photo by Fauzia Khan)

JEDDAH: Fouzia Khan

The second Khalejiat 2014 exhibition kicked off Sunday at the Hilton hotel in Jeddah. It was inaugurated by Princess Nouf bint Muqrin in the presence of a number of local designers, female entrepreneurs and businesswomen.

The three-day exhibition showcasing the work of local designers attracted more than 9,000 women visitors from all walks of life on the first day of its opening. The visitors got to see the culture and heritage of the Gulf countries all under one roof.

More than 150 up-and-coming Saudi fashion designers and another 200 new talents from the Gulf are set to display their products at the event with women's gowns, clothes, designer abayas, fashion accessories, perfume and make-up, decorations among others.

Princess Nouf, who visited all the stalls at the exhibition, expressed her admiration for the talent on display and said that the Khalejiat exhibition is an excellent opportunity for Saudi and Gulf women to showcase their talent especially in the fields of business, finance, and women's leadership.

She appreciated the efforts of Abeer Arif, the president of the organizing committee, for looking after the logistics of the exhibition and for encouraging talent locally and in the Gulf.

"The exhibition has brought the public and private sector together; it also has a wide participation from local and international companies and it's a good opportunity to exchange experiences and expertise, as well as information on the latest fashions and opportunities for designers, the gold and jewelry industry, through the cooperation of this constellation of creative designers GCC," she said.

Arif explained that the aim of the exhibition is to promote local female entrepreneurs and introduce Saudi and Gulf talents to the community as well as showcase the region's rich cultural heritage.

"The holy month of Ramadan gives the exhibition a special aura and provides an opportunity for women in Jeddah to get in touch with an authentic sense of the region's talents," she said.

They have also involved a number of productive families to allow them the opportunity to showcase their products and enter the market, she added.

Fatima Al-Amri, the exhibition's media coordinator, underlined that the event will also serve to facilitate the exchange of creative ideas and business ventures between designers in neighboring countries.

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Source: Arab News (Saudi Arabia)

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