Hispanicize 2015 and the Latina Mom Bloggers network have launched the Tecla Awards to recognize excellence in Hispanic blogging and social media marketing, the sister companies announced on Tuesday.
"These prestigious awards will showcase the increasingly sophisticated and impressive work that Latino bloggers, micro bloggers, journalists, brands and agencies are executing in the digital multicultural space," Manny Ruiz, founder and creative director of the Hispanicize event, said in a news release.
"Tecla" in Spanish refers to an individual key on a keyboard.
The companies expect the Tecla Awards program to serve as a catalyst for professionalizing blogging and the industry of Hispanic and multicultural social media, according to the release.
"The Tecla Awards will unite and celebrate the entire industry of Latino social media and digital marketing at a time when a growing number of brands and agencies are heavily seeking to work with bloggers, micro-bloggers and other content creators," said Piera Jolly, co-CEO of the Latina Mom Bloggers network.
In alliance with iBlog Magazine, the inaugural event will feature 20 awards for blogging and five for multicultural marketing.
Nominations for the Tecla Awards begin Aug. 1 and end Nov. 30. Except for two categories specific to Spanish-language content creation, all nominations will be treated equal regardless of language.
The Tecla Awards gala will kick off Hispanicize 2015 Week on March 16, 2015, the first day of the annual Hispanic trends event in Miami. Hispanicize will host its second annual Latino Blogger and Journalist Pre-Treat earlier the same day.
Hispanicize 2015 takes place at Miami's InterContinental Hotel, March 16-20.
A panel of 30 judges consisting of 10 bloggers, 10 brand marketers and 10 marketing agencies will select the winners. Partners of the Hispanicize brand of companies and individuals from other blogger content marketing networks are ineligible to win awards, but the brands and agencies who work with them may submit entries.
The blogging, social media and marketing award categories are:
Best Latina Fashion/Beauty Blogger
Best Latino Parenting Blogger
Best Latino Food Blogger
Best Latino Sports/Fitness Blogger
Best Latino Technology Blogger
Best Latino Travel Blogger
Best Latino Entertainment Blogger
Best Political Blogger
Best Latino Business or Finance Blogger
Best Latino Cultural News Web Site
Best Use of Instagram for Social Media Marketing
Best Latino on YouTube
Best Latino on Vine or Instagram Video
Best Latina on Twitter
Best Latino on Twitter
Best Spanish-language Blogger
Best Spanish-language Vlogger
Best Latino Pinterester
Most Creative Sponsored Blog Post
Most Creative Sponsored Vlog Post
Most Creative Sponsored Vine or Instagram Video
Best Latino Facebook Fan Page Community
Best Non Profit or Cause-related Marketing Campaign of the Year
Best Social Media Marketing Campaign of the Year
Best Latino Celebrity in Social Media
About Hispanicize and Latina Mom Bloggers
Organizers expect Hispanicize 2015 to draw more than 2,100 Hispanic bloggers, journalists, musicians, marketers, moviemakers and business owners.
The event is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).
Latina Mom Bloggers is one of the largest blogger networks of Hispanic social media influencers, with nearly 1,000 vetted members, according to the release.
The company is part of the Hispanicize platform of businesses that include Hispanicize's annual Being Latino event, Hispanicize Wire and the Hispanic PR Blog.
Here's a video recap of Hispanicize 2014, in case you missed it:
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