Ertl, 36, of Shaler has begun working as director of marketing and public relations for the
"It's a really exciting time to be here at the museum in this transformative time in its history," Ertl said.
The construction will expand the museum by 13,000 square feet, with galleries, classrooms and studios.
The grounds will be transformed with native plants and trees, a meadow and three interconnected walkways. A parking lot is part of the plans, along with enhanced visibility of the museum from
The museum is planning a gala event before the grand reopening and will undergo a "rebranding" that includes a new logo, which is in development, Ertl said.
Other plans are being formulated for raising funds and increasing awareness and attracting patrons to the museum, she said.
"I think with the reopening we have the opportunity to do an expanded marketing campaign ... to hopefully attract a new audience," Ertl said.
Ertl has a bachelor's degree in studio art from
"I'm absolutely delighted to be at the Westmoreland museum. With my educational background in studio art, this is really a perfect fit," Ertl said.
"We are very happy to have Claire join the Westmoreland team at this important and transformational time in our history," said
"Her extensive arts marketing experience will serve us well as we work to spread awareness about our current 'Imagine What's Possible' capital and endowment campaign," O'Toole said.
As part of that effort, museum officials have sent mailings to past supporters and are reaching out to businesses and individuals, Ertl said.
A temporary site, called Westmoreland @rt30, will operate on
The museum is promoting its Pop Up Exhibitions that showcase local artists -- currently
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