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'China choice destination for Pak rice export'

July 8, 2014

Considering the exportable surplus after catering for Pakistan's domestic consumption, which is around 2.5 million metric tonnes, Pakistan is ready to export around 3.75 million tonnes rice every year to China.

Pak-China Joint Chamber of Commerce and Industry (PCJCCI) President Shah Faisal Afridi stated this in a meeting with Mr. Alex Pan, Chairman Ruidalong Import and Export Company, along with his Marketing Manager Mr. Michael Wan here Monday.

Afridi said, China had emerged as one of the choice destinations for Pakistani rice exporters, as Pak rice export to China surges 244 percent during the last two years.

In Pakistan, he said, new hybrid rice varieties were being developed which would give maximum yield by utilizing minimum input costs during water scarcity, adding that Rice Research Institute had developed new techniques to cultivate rice through a broadcasting system instead of manual sapling plantation. Under the new technique, if farmers succeeded in planting 80,000 plants in a field, they would get 6 to 8 mounds more produce, besides saving input costs up to Rs 14,000 per acre. This technique was not only inexpensive but also helped save 30 to 35 percent irrigation water, he maintained.

The PCJCCI President said that he initiated an exclusive move to double the exports of rice to China within a year and hoped that dream of exporting around 10 million tonnes of Irri-6 rice to China would be transformed into reality in the near future, if sustained efforts to market Pakistani rice to China were pursued with vigour focusing the need of Chinese population.

He said the response by Chinese importers for Pakistani rice was overwhelming as compared to rice imported from Thailand and Vietnam, as the Pakistani quality had attracted attention of Chinese importers for the eminence and Aroma of Pakistani Rice.

He observed that Pakistan's Rice Industry was not showing its full potential due to some internal barriers related to planning and strategic implementations. So viewing the current rice market scenario, rice exporters deserved the patronage of government at par with textile industry to develop the rice export as one of the major foreign-exchange- earning sector, he suggested.

Afridi said that PCJCCI was going to launch a concrete drive to market Pakistani rice in China by creating a personalized demand among Chinese people. The Chamber was exploring new techniques with China to improve the quality of rice, thus adding value to it, he said Chinese buyers prefer to buy the rice with good milling quality. Hence the PCJCCI would manage match-making of the Chinese and Pakistani entrepreneurs in this sector to have value addition in rice sector so as to increase the demand of Pakistani rice in China.

Meanwhile the REAP former Chairman Malik Muhammad Jahangir informed in a separate meeting with President PCJCCI that the overall volume of rice exports from Pakistan during the last year, showed very encouraging trend registering the total volume of Rice exports up to 159,000 metric tons till December 2013 that valued to $56 million in foreign exchange.

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Source: Balochistan Times (Pakistan)

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