BlackBerry's flagship five-inch Z30 smartphone is one of the three devices that received an accolade for product design.
BlackBerry may be deemed moribund in the smartphone arena, but the Canadian company continues to fight, on a front chockfull of formidable challengers – including
Eighteen months since the launch of its revamped operating system, BlackBerry 10, the company has won Red Dot awards (http://red-dot.de/pd/?lang=en) for the design of three of its since-launched devices – the "phablet-like" Z30, high-end hybrid Q10 and the mid-level hybrid Q5.
This comes less than a week after the company unveiled its latest BlackBerry 10 device (../?id=135849:BlackBerry-launches-Z3-in-SA), the low-cost Z3, for the South African market. The Z3 follows the local launch of the Z10, Q10, Q5 and the Z30. The new flagship BlackBerry 10 smartphone, the Q20, is yet to be announced for SA.
Earlier this year, BlackBerry CEO
This year, the Red Dot Award's international, 40-member expert panel evaluated 4 815 entries from 53 countries. Winners were selected based on the quality and innovative strength of each product.
The winners of this year's Red Dot Awards will be recognised in
posted a narrower-than-expected quarterly loss (../index.php?option=com_content&view=article&id=135489) in the wake of the smartphone maker's turnaround efforts.
While the news fuelled hopes that Chen – who has been at the helm of BlackBerry since November – could deliver on his pledge to return the company to steady profit, local industry observers said it was still a far cry from being the BlackBerry the world once knew.
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