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Avnet Technology Solutions Expands its Cloud Service Portfolio in EMEA with SoftLayer

July 8, 2014

ENP Newswire - 08 July 2014

Release date- 27062014 - Bracknell, UK - Avnet Technology Solutions , the global IT solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), today announced it now offers cloud services in EMEA from SoftLayer, an IBM Company.

Following successful rollout in the U.S. and Canada, Avnet now enables business partners to accelerate their cloud portfolios with a scalable, secure base for the delivery of cloud services across EMEA. This further expands Avnet's nearly 30-year global distribution relationship with IBM.

'At SoftLayer, we strongly believe that finding and implementing the cloud infrastructure solutions that businesses need should be easy, and we're collaborating with Avnet to help realise this vision,' said Lance Crosby, chief executive officer, SoftLayer. 'Avnet has a proven track record in developing cloud solutions for the channel, which will accelerate IBM business partners' ability to bring our solutions to customers. Also, Avnet's market education efforts related to the cloud have created a highly-skilled business partner community that understands the nuances of cloud initiatives and implementations and will be able to expertly guide our customers through deployments of our cloud infrastructure solutions.'

The agreement spans IBM's infrastructure-as-a-service (IaaS) solutions to enhance Avnet's portfolio and delivery of high performance services. The combination of SoftLayer's distributed local data centres and global network allows partners to place their customers' data where and when it is required. SoftLayer's network architecture further allows partners to optimise global performance for their customers by using a private network. It also enables them to consolidate or aggregate data, as needed.

'We share a common passion with IBM for investing in emerging technologies, such as the cloud, to help business partners tap into key growth markets,' commented Miriam Murphy, senior vice president, enterprise sales and marketing, Avnet Technology Solutions, EMEA. 'Through this partnership, we are uniquely positioned to help business partners create, identify and capture SoftLayer opportunities, helping to deepen expertise in IBM technologies across the EMEA region.'

'Cloud services are driving the growth and innovation the technology industry is experiencing as part of the third platform,' added Darren Bibby, program vice president, Channels and Alliances Research for IDC. 'The decision to engage the channel through a distributor, such as Avnet, will help SoftLayer capitalise on third platform-related opportunities and increase its routes to market. Avnet has an intriguing approach to the cloud computing market that aligns with IBM's strategy and can enable channel partners to quickly deploy cloud services and solutions to end-users.'

SoftLayer joined IBM as a cloud infrastructure provider through an acquisition in July 2013, and it has since formed the foundation of IBM's wide-ranging cloud portfolio. In EMEA, this partnership covers the following countries: Austria, Belgium, Czech Republic, Denmark, France, Germany, Hungary, United Kingdom & Ireland, Italy, the Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Switzerland, Turkey and Luxembourg.

About Avnet Technology Solutions

As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software and hardware solutions that address the business needs of their end-user customers locally and around the world. The group serves customers and suppliers in North America, Latin America and Caribbean, Asia Pacific, and Europe, Middle East and Africa. It generated US $10.36 billion in annual revenue for fiscal year 2013. Avnet Technology Solutions is an operating group of Avnet, Inc. For more information, visit

About Avnet

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers globally. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of customers by providing cost-effective, value-added services and solutions. For the fiscal year ended June 29, 2013, Avnet generated revenue of $25.5 billion. For more information, visit

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Source: ENP Newswire

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