IN RECENT days, shareholders of
This award that could potentially see Ashley and up to 3,000 employees share £200m in equity, as long as profits double by 2019.
Ashley himself possesses a reputation as a tough businessman and has had a colourful relationship with the City. However,
This suggests that much of what the public hear about
The measure has fallen markedly in the last few months, from -7.0 in mid-March to -14.5 at the beginning of June. This coincides with some of the negative publicity around the company's tussle with investors over its share awards.
Yet the most telling measure is steady and positive - the public's purchase intent for the brand. Since the turn of the year, the average score is a +3.7, and even hit +5.1 last week. It seems that despite the negative publicity, the public still want to shop at
In order to reach its lofty sales targets imposed by shareholders, will
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