News Column

45-year success story honored: highest distinction in the design world

July 8, 2014


Last night on the stage of Essen’s glamorous Aalto-Theater opera house in front of more than 1,200 design, business and political guests at the ceremonial Red Dot gala, Veryday received the design world’s most prestigious award: Red Dot Design Team of the Year. For the first time ever the esteemed title, which is awarded purely on merit at the discretion of Red Dot experts, goes to a Swedish company.

The Red Dot Design Team of the Year is an honorary title that is not attached to a competition. It reflects a corporate strategy “by which innovative quality products sustainably influence business success.” Veryday is the first Swedish company to receive the sought-after designation, and now joins the ranks of previous winners that in recent years include Adidas, Apple, BMW, LG, Sony, Lenovo, Porsche and other renowned companies. The Veryday design team received the award because of its consistently strong design achievements over many years. Throughout its history, the company has continuously contributed design classics such as the BabyBjÖrn infant carrier, the world’s first computer with a separate keyboard, the renowned SAS coffee pot and the Koenigsegg sports car.

During the awards ceremony, Prof. Dr. Mugendi K. M'Rithaa, Professor of Industrial Design at the Cape Peninsula University of Technology (CPUT), and President-Elect of the global design organization Icsid, spoke of Veryday as a firm that has had as its focus and foundation a people -driven design philosophy since 1969.

“The poly-disciplinary Veryday team comprises of passionate, creative and innovative professionals of the highest caliber. But what makes this design-driven team's collective efforts so worthy of commendation (and emulation) is their humanity and empathy towards people. For at its very core, Veryday is about people everywhere, and in every sphere of life.”

The 2014 Red Dot Design Team of the Year team was presented its “Radius” trophy by Yao Yingjia, chief designer at Lenovo ­– last year’s winner of the prestigious title.

“We are really proud and happy for this prize. It is definitely a confirmation that we have been doing the right things and consequently applying our people-driven design philosophy to our products, service and digital design projects. The long-term, high quality of our design and the curiosity, spirit and passion for what we do has placed Veryday at the forefront,” said Krister Torssell, CEO, Veryday.

After the awards ceremony, the Red Dot Design Museum opened its doors for the legendary Designers’ Night and the inauguration of “People Driven,” a special exhibition of the winning team’s innovative design that will open to the public from July 7th through August 3rd.

For more information and high-resolution images, please contact: Johanna Dunerfeldt, PR & Communications Manager Veryday / +46 730 482 272 /

Facts about Veryday: Veryday is one of the top-ranking design consultancies in the world. The company has an impressive track record for design that has helped build remarkably successful businesses for its clients, including LG, Microsoft, GE Healthcare, 3M, Spotify, BabyBjÖrn and IKEA.

The company was founded in 1969 and has a strong commitment to people -driven innovation as a means to enhance quality of life. Based on deep people insights, 70 design specialists are creating innovative solutions through products and services in the physical and digital worlds. The company has offices in Stockholm, New York and Shanghai, and is represented in London.

Facts about the Red Dot Design Award: The Red Dot Design Award, whose origins date back to 1954, is divided into the following three disciplines: product design, communication design and design concept. With more than 15,000 annual submissions from around 70 nations, it is one of the largest and most prestigious competitions in the world. Juries consist of independent international design specialists.

In 2014, 4,815 submissions were entered into the Red Dot Award: Product Design. Only 72 Red Dot: Best of the Best awards were presented. This year its highest honorary title, Red Dot Design Team of the Year, goes to Sweden’s Veryday.

This information was brought to you by Cision,c9614039

The following files are available for download: press release (PDF),c1516798 VerydayRedDotDesignteamoftheyear2014,c1516799 The Red Dot Gala 2014,c1516800 Mr Mugendi K M Rithaa,c1516801 VerydayRedDotDesignTeamYear 2014

For more stories covering arts and entertainment, please see HispanicBusiness' Arts & Entertainment Channel

Source: Cision

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters