News Column

China : HUAWEI partners with messaging app to sell new smartphone to the CHINESE

July 7, 2014

China's manufacture Huawei has just released a new smartphone in the country.

The firm looked towards an non-traditional sales channel: a messaging application to sell it.

WeChat is one of the most extensively used messaging application by the Chinese and Huawei partnered with it for selling the new Honor 6 smartphone.

Online retailer's consolidation of a virtual store in WeChat earlier in 2014 made this partnership possible.

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Source: TendersInfo (India)

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