News Column

Britehouse brings enterprise mobility platform to market

July 7, 2014



Britehouse Mobility has created a platform on which large organisations can easily, affordably, and relevantly deploy mobility options such as sales force automation, asset verification and tracking, field services, mobile inspection and event management.

The platform, known as Atajo, is already being used by six of South Africa's blue chip companies

Atajo eliminates the need for organisations to rework their infrastructure to achieve mobility. It provides a complete mobile ecosystem that encompasses all an organisation's stakeholders and processes, no matter how specialised.

"There is a substantial gap between what mobility vendors are offering in terms of both hardware and software and the actual transactional needs of large enterprises," says Britehouse Specialist Mobility division managing director, Gerard Sofianos. "There is also an immense range of technologies and functionality options that enterprises must sort through in order to decide which components to cobble together for what is usually a less than ideal fit with their requirements.

"To complicate matters further, many of the mobility offerings available are fragmented rather than integrated and they're proprietary. So, they lock customers into a particular technology and functionality, which is hardly helpful in an area of technology that is evolving so fast. And the fragmentation necessitates dedicated management, which is a resource and time cost that companies shouldn't have to carry.

"In addition, most mobility options work exclusively online. So, they are a liability in a context like the South Africa telecommunications landscape where reliability and bandwidth are serious constraints.

"For most large organisations, therefore, enterprise mobility is a hit and miss but costly affair that they'd rather avoid. In the process, they're missing out on mobility's significant ability to help them meet their strategic objectives.

"To help them gain those benefits, we designed Atajo to remove the guesswork and make enterprise mobility a reliable business tool."

With decades of experience in the enterprise space through its SAP and Microsoft practices as well as experience gained from the beginnings of mobility as a business rather than a consumer option, Britehouse realised it was ideally positioned to become the bridge between what organisations wanted and what was being offered.

Combining its own intellectual property with international best practice, Britehouse reuses mobility platform components that have proved themselves in successful implementations to quickly assemble and deploy capabilities that address the common issues in enterprise mobility.

"It's as close to plug and play as is feasible in the enterprise space," Sofianos says.

Security and reliability have not been sacrificed to speed. Atajo is built in mobility industry standards, obviating the threats of malice or human error in the field. It works offline, ensuring transaction integrity and continuity at all times. And, because is supports multiple devices and is operating system and platform independent, it can be used by the majority of circumstances. It's platform agnosticism also future proofs customer mobility.

Britehouse Mobility offers a highly adaptable ownership and deployment model, giving customers the choice of installing Atajo on their own premises of having it hosted by Britehouse.


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Source: ITWeb


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