Chief commercial officer Tanasin Gleeblumjeak said the US Federal Reserve's hint that it would stand pat on its interest rate until next year and that the monthly bond-buying programme would take time to wind down should bolster the precious metal's price.
"We also see higher demand in gold exchange-traded funds and gold futures in the second half of this year after a selling spree in the first half. This is another positive for gold trading," he said. "But choppy trade is expected throughout the year."
The precious metal retreated 28% last year, ending a 12-year bull run, to
Gold rose to
Ausiris chief executive Boonlert Siripatvanich said gold trading had dropped by 30-50% from earlier this year due to the sagging global price.
The subdued trade extended into gold futures on the
Ausiris, one of the TFEX's 40 members, commands a 4-5% market share for gold futures trading.
With the drop in trade of gold futures, Ausiris has expanded its brokerage to SET50 index futures and single stock futures, as both businesses contributed 30% of its trading volume last year before surging to 50% in the first half of this year.
Despite the anaemic turnover in gold papers, investment demand for physical gold apparently increased last month, Mr Boonlert said.
Ausiris launched its new flagship store yesterday in the
It plans to use its business partners to promote Ausiris brand awareness nationwide through online media and websites.
"We also need to increase the number of gold investors on TFEX, so we've established the
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