The plant health improvement agents (PHIA) market, which consists of micronutrients, synthetic fertilizers and plant growth regulators (PGRs), is growing steadily in
New analysis from
"Rapid advances in plant genetics and seed technology can outpace nutrient innovation and reduce dependence on standard bulk fertilizers," said Frost & Sullivan Chemicals,
However, fluctuating weather, planting and demand patterns in the region alter the balance of nutrient supply and demand creating price volatility in the PHIA market. While nutrient companies are adapting, this issue still affects upstream capacity utilization, especially as excess supply lowers nutrient prices for prolonged periods of time.
Companies that have sustained above-market growth in the midst of demand and price instability are those that maintain strong relationships with customers through well-developed distribution pipelines. These companies anticipate concerns and reduce risk through long-term contracts that ensure steady return on investment for growers.
"Such distribution partnerships will help suppliers meet growers' needs with highly effective and advanced products," noted Sequeira. "Innovative products, such as controlled-release fertilizers, micronutrient-bulk fertilizer blends, and targeted micronutrients will also morph into substitutes for bulk nutrients."
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