Because the attention of airline passengers is often diverted to their smartphones, tablet computers and e-readers during the inflight safety demonstrations, the new video is meant to be humorous and clever to recapture their interest, said
"Safety is our top priority, and we are looking for interesting ways to capture our passengers' attention during the safety announcements, especially as personal electronic device usage increases and fewer people are paying attention -- so we're taking a fresh approach to our safety video," Hobart said.
Late last year, the
The airline's new safety video shows real United employees performing the safety demonstration from various places around the world, with its signature tune, "Rhapsody in Blue" by
"We're taking an approach of sophisticated humor that reflects our brand," Hobart said.
The new safety video began rolling out over the past week on a limited number of aircraft and on Friday will be featured all planes with passenger video monitors. "If there's a video screen on the aircraft, it will have this video playing as the safety demonstration video," Hobart said.
The video is not used on United Express regional jet service and on some mainline
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