News Column

Mobile Lads Signs Reseller Agreement With Smart Mobile Rewards

August 7, 2014



By a News Reporter-Staff News Editor at Computer Weekly News -- The Board of Directors of Mobile Lads Corp. (OTCQB: MOBO) announces the signing of a Joint Venture and Reseller Agreement with Smart Mobile Rewards. The agreement covers Mobile Lads' suite of mobile authentication and payment products.

"We're very pleased to be entering into a business venture with North America's leading merchant coalition," stated Michael Paul, President of Mobile Lads. "We see a strong fit between our patented mobile authentication products and Smart Mobile Reward's extensive merchant presence in North America."

Smart Mobile Rewards is a Merchant Coalition that provides fully branded reward and loyalty programs to its network. The network is the largest of its kind in North America with more than 325,000 brick and mortar locations connected, including many nationally recognized chains and locations. Mobile Lads will have access to sell its products through this extensive network.

In addition, Mobile Lads and Smart Mobile Rewards will jointly develop authentication products to allow the creation and implementation of more sophisticated and higher value voucher and loyalty products. Authentication has been a stumbling block for merchants seeking to increase the scope of their loyalty products. Loyalty products, such as those offered by Smart Mobile Rewards, have grown exponentially over the past decade and now represent a multi-billion dollar industry of its own.

The Xtreme Mobility Assets include software and associated patent(s) related to mobile payment authentication and processing. The flagship product, xmVerify, is a real-time mobile transaction security service that prevents credit card fraud by giving users control over the authorization process when making purchases. xmVerify sends a transaction authorization request directly to the user's mobile phone to ensure authenticity; the user then interacts with the transaction request to verify the authenticity of the transaction. The product uses one of the best cryptographic services and is in compliance with all available platforms.

Keywords for this news article include: Software, Legal Issues.

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Source: Computer Weekly News


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