News Column

Mobile App Agency Launches Webinar Series to Bridge the Gap from Data to User Experience Design

August 7, 2014

By a News Reporter-Staff News Editor at Computer Weekly News -- Method Mill, a leading mobile app agency in New York City, announced a new webinar series aimed to fill the knowledge gap when it comes to using data to improve apps and software.

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"Everyone talks about data, but no one knows what to do with it," according to Rishi Sethi, Founder and CEO of Method Mill. "This new webinar series has been designed to educate anyone who works with apps and software to properly understand the power of data and how to implement an analytics strategy."

These webinars are aimed at answering some key questions when it comes to using data to improve user experience, including: How do I use data to understand my app's user experience? How do I know what data to collect? How do I turn data into actionable hypotheses?

The presentations are designed to have critical takeaways for anyone who is involved with mobile apps including, investors, founders, executives, developers, designers, and marketers.

"Analytics is not just a buzzword," said Dylan Dullea, Head of UX Design for Method Mill. "Using data to develop insight and understanding not only helps to improve an app's user experience, but it also provides a framework to get everyone on the same page for decision making."

Each webinar will also feature a live Q&A session at the end, where any audience question will be answered by the presenting experts.

The webinar series will feature experienced industry veterans who have been working with data and apps successfully for years. The first webinar in the series, titled, "From Data to Design: 9 keys to crafting a data collection strategy to optimize your mobile UX," will feature Michael Katz, the CEO and Founder of mParticle and Interclick (acquired by Yahoo!).

The first webinar in the series will take place on Wednesday, July 23rd at 2pm EDT. Registration is free, courtesy of the webinar sponsors. You can learn more and register for the webinar at

Keywords for this news article include: Software, Method Mill.

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Source: Computer Weekly News

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