More than 22 million people went to the theatre in
Helping to launch the report at
Smith's analysis says:
• In 2012/13 more than 22 million people went to a
• At any one time,
• The average price of a ticket was £27.26, down by more than £1 on the previous year.
"We think this number shows us that we are the world city for theatre. We can't absolutely prove that but we are throwing down the gauntlet to
When asked about the increasing practice of shows such as The Book of Mormon charging in excess of £150 for premium stalls seats, Allott said it was driven by demand – and it helped to make more cheap seats available.
Starr said it was "good money". He added: "Subsidised theatre doesn't pay artists, directors, writers, actors well enough for them to have a flourishing career. They need to make money in the commercial sector."
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