New release provides corporations and agencies with 360-degree
analysis and management of phone leads to optimize marketing ROI and
New clickstream analytics provide marketers with invaluable
intelligence on how their website attracts and converts callers,
including reports identifying the pages that generate the most call
conversions and the most popular entry pages for sessions that result
New email alerts notify Ifbyphone customers of potential issues with
call volumes and caller hold times so they can take action proactively
to prevent problems.
Ifbyphone, the leader in voice-based
marketing automation, today announced the availability of its Summer
2014 Release, which includes game-changing new keyword spotting
analytics technology and integrations with leading marketing software to
provide corporations and agencies with needed intelligence and
automation before, during, and after every inbound phone lead. The new
features are part of Ifbyphone’s leading voice-based marketing
automation platform, which tracks, scores, routes, manages, analyzes and
optimizes voice interactions and phone leads the same way online-focused
marketing automation tools do for website and email interactions.
“Inbound phone calls are the most effective, and least understood,
channel enterprises have for acquiring new business and maintaining
customer loyalty,” said Irv Shapiro, CEO of Ifbyphone. “With the new
enhancements in our Summer 2014 Release, Ifbyphone’s voice-based
marketing automation platform is the only solution that provides
complete 360-degree analysis and management of every inbound phone lead
to help marketers optimize lead generation and fuel revenue growth.”
Smartphones have changed the way consumers find and engage with
businesses. It is now routine for prospects to respond to digital search
inquiries and offline advertising by calling businesses directly
throughout the decision-making process. Ifbyphone’s solution provides
marketers with detailed analytics and insight from data captured before,
during, and after every inbound call, as well as a full suite of call
scoring, routing, and management tools to improve conversion rates from
phone leads. Ifbyphone’s analytics data also integrates with the other
applications corporations and agencies rely on – including marketing
automation, CRM, bid management and website optimization and analytics
software – optimizing their value by enabling them to track phone leads
and call activity as well as web leads and online interactions.
“Inbound calls are a highly valued lead type within many high-value
verticals," said Michael Boland, Chief Analyst and VP at BIA/Kelsey.
"The smartphone age has fused high-intent mobile search with the phone,
resulting in favorable conversion metrics for enterprises and agencies
that adopt call monetization platforms. The name of the game is
achieving the same lead attribution, analytics, and automation for calls
that we've seen over the last decade for clicks."
Thousands of corporations and agencies use Ifbyphone to measure,
automate and optimize sales and support calls, and the Summer 2014
Release provides them with highly sought-after new technologies and
integrations that bring new levels of intelligence and automation to
every stage of their voice interactions with customers and prospects:
Before the Call
During the Call
Revolutionary new keyword spotting technology monitors inbound sales
and support calls and uses customizable criteria to score each
conversation. Keyword spotting can be used to determine the overall
quality of a phone lead, if a call converted to an opportunity or sale
and if the sales or support agent followed approved scripts.
Queue callbacks enable callers waiting on hold to request a callback
and exit the queue without losing their place in line. The system will
automatically trigger a call to the requester from the next available
After the Call
New integration withinbound marketing and sales platform
HubSpot includes Ifbyphone’s call conversion tracking data in HubSpot
reports, so marketers can prove and improve how campaigns are
generating both online conversions and phone leads.
New integrations with leading PPC bid management platforms Kenshoo,
Marin Software and Acquisio provide marketers and SEM agencies with
highly sought-after data on call conversions needed to optimize ad
campaign performance and keyword bidding across search engines.
New integration with website optimization platform Optimizely enables
marketers to find the web page variations and PPC landing page
versions that drive the most phone leads and sales.
For more information about Ifbyphone’s Summer 2014 Release or to request
a demo, visit public.ifbyphone.com/new-features.
Existing Ifbyphone customers can also register to attend
a webinar on August 6, 2014 to learn more about the new features.
Ifbyphone provides the leading voice-based marketing automation (VBMA)
platform that businesses and marketing agencies rely on to connect,
measure and optimize sales calls. Built specifically for marketing and
sales, Ifbyphone’s cloud-based solution helps companies of all sizes
optimize marketing spend across all channels, generate and convert more
high-quality leads and acquire more business over the phone.
Known for its unmatched ease-of-use and reliability, Ifbyphone’s VBMA
platform has successfully processed over 250 million calls for over 650
million minutes. Organizations in all industries use Ifbyphone,
including marketing agencies, lead generation, e-commerce, direct
response, financial services and insurance, health care, retail and
logistics and SaaS and technology. For more information, visit www.ifbyphone.com.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc. All
other trademarks are the property of their respective owners.
Ann Warren, +1-770-328-8384