New EU-wide technical standards have been agreed that will help users of Radio Frequency Identification (RFID) smart chips and systems comply with EU Data Protection rules and the Commission's 2009 recommendation on
Practical effects of these new standards will include:
People using electronic travel passes, or buying clothes and supermarket items with
Retailers can use
In sectors such as healthcare and banking where
Companies or public authorities using smart chips should:
give consumers clear and simple information so that they understand if their personal data will be used, the type of collected data (such as name, address or date of birth, for example when registering for a travel subscription card) and for what purpose.
provide clear labelling to identify the devices that 'read' the information stored in smart chips, and provide a contact point for citizens to obtain more information.
should conduct privacy and data protection impact assessments, reviewed by national data protection authorities, before using smart chips.
Retail associations and organisations should promote consumer awareness on products containing smart chips through the use of a common European sign (see above).
These standards follow eight years of Commission policy action.
2006: largest ever policy-related consultation on digital issues (IP/06/289 and MEMO/06/112)
2009: adoption of Commission Recommendation on the implementation of privacy and data protection principles in applications supported by radio- frequency identification (IP/09/740)
2011: signing of the Privacy Impact Assessment framework, the first of its kind in
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