Market Street Ace Hardware General Manager
McDaniel said the idea was birthed when he came to Scott to find more work, and began researching an office supply catalog. Eight months later, www.marketstreetofficesupplies.com is live 24/7 and allows customers to order more than 40,000 separate products.
"It's really a business within a business," McDaniel said. "We're building it to really help us grow."
McDaniel and Scott said their primary focus is customers in and around
The shipments will arrive at the Ace Hardware location at
It's new territory, especially with McDaniel and Scott operating the company's physical office in a hardware store that doesn't have an online commerce counterpart. But the two believe a completely e-commerce solution for office supplies and a brick-and-mortar store for hardware can work hand in hand.
"We've built it to really cross-promote between the two," Scott said. "We have 65,000 hardware items in the store and another 40,000 office products online, so we can reach a lot of people."
The site for
"We want to really put an emphasis on local right now," McDaniel said.
Building an e-commerce website can be a daunting task, and McDaniel and Scott both said they have spent nearly eight months making it happen. Not only did the framework of the website have to be stable, but McDaniel said putting products into easy-to-find categories made for a time-consuming yet worthwhile process.
The emphasis on Internet commerce for
"We're trying to look toward, for example, 2018 instead of 2014," McDaniel said. "It's built to grow with the times."
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