Travelport Rich Content and Branding is a highly progressive technology which enables airlines to more effectively control how their fares and ancillaries are visually presented and described on travel agency screens, bringing them more in line with the airlines own website experience. The solution has received significant support and interest from airlines since its introduction earlier this year.
Fifty airlines have now signed up to participate, including leading carriers such as Delta,
When launched on Travelport Smartpoint agency desktops later this year, Rich Content and Branding will allow travel agents to access rich content and extended descriptions aggregated into their usual booking flow to better inform and encourage customers purchasing decisions around fares and ancillaries.
Speaking at the
Notes to editors
The Travelport Merchandising Platform was unveiled
Travelport Ancillary Services allows travel agents to sell airline ancillaries such as pre-allocated seating, meals and bags, within their existing workflow rather than by booking on an airline website.
Travelport Rich Content and Branding enables airlines to market and retail their products more effectively through customization of product display and content.
For more information on Travelport Merchandising Platform and Rich Content and branding, visit: http://www.travelportmerchandisingsolutions.com/
For media enquiries or to set up an interview, please contact:
Susan Lin, PR Manager,
Tel: +61 2 9391 4038
We also utilize the extensive data managed by our platform to provide an array of additional services, such as advertising solutions, subscription services, business intelligence data services, and marketing-oriented analytical tools to travel agencies, travel providers and other travel data users.
Our Technology Services, through which we provide critical IT services to airlines, such as shopping, ticketing, departure control and other solutions, enabling them to focus on their core business competencies and reduce costs. We manage reservations, inventory management and other related critical systems for
Senior Manager, Corporate Communications,
T +44 (0) 1753 288342
M +44 (0) 7827 830482
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