Three payday loan companies have had advertisements banned after Citizens Advice complained they were irresponsible and misleading. One ad for online lender Peachy.co.uk was printed on sandwich wrappers and claimed: "Loans from pounds 50 to pounds 500 . . . Cheaper than Payday Loans! Pay back in partial payments!"
Another ad for the same firm, which showed a cartoon of a mouth next to text including the phrase, "Small bites put a smile on your lips", was banned for encouraging a casual attitude toward taking a loan. Another, for broker
The ASA upheld the Citizens Advice view that the message "Hi, need a quick loan pounds 100 up to pounds 25,000, 98% acceptance rates! No credit checks, CCJs and defaults OK" might encourage people who were not able to manage repayments to take out a loan.
A similar text ad for spends4u.co.uk was banned after the regulator agreed that it implied recipients could be approved for a loan regardless of their circumstances and trivialised the lending service.
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