"A record second quarter proves that the smartphone market has plenty of opportunity and momentum," said
Despite a challenging quarter for Samsung, and to a lesser extent Apple, the strong market demand boosted results for most smartphone vendors. Emerging markets supported by local vendors are continuing to act as the main catalyst for smartphone growth. Among the top vendors in the market, a wide range of Chinese OEMs more than outpaced the market in 2Q14. By far the most impressive was Huawei, nearly doubling its shipments from a year ago, followed by another strong performance from Lenovo.
"As the death of the feature phone approaches more rapidly than before, it is the Chinese vendors that are ready to usher emerging market consumers into smartphones. The offer of smartphones at a much better value than the top global players but with a stronger build quality and larger scale than local competitors gives these vendors a precarious competitive advantage," said
Smartphone Vendor Highlights:
Samsung saw the Galaxy S5 ship millions of units this quarter, despite the criticisms leveled at it, while S4 and even S3 volumes remained strong as more affordable alternatives. Collectively Samsung lost 7% market share compared to a year ago, despite having one of the largest smartphone portfolios of all OEMs. To maintain its position at the top, Samsung will need to focus on building momentum in markets dominated by local brands.
Apple's second quarter is always its seasonal low of the year, but even more so this time in advance of the iPhone 6, with consumers holding their collective breath for the long-awaited bigger screens. Apple enjoyed continued success in the BRIC markets, a good sign that it is building its footprint in emerging markets. Given the pent-up demand, the third quarter could be a drought or a flood, depending on the timing of the next launch.
Huawei's story centered on 4G LTE pick up, particularly in
Lenovo had a record quarter in
LG volumes were largely driven by its L series, helped by models like the L70, which performed well in many markets including
Top Five Smartphone Vendors, Shipments, and Market Share, Q2 2014 Preliminary Data
(Units in Millions)
Source: IDC Worldwide Quarterly Mobile Phone Tracker,
Note: Data are preliminary and subject to change. Vendor shipments are branded shipments and exclude OEM sales for all vendors. The vendor names here reflect the parent company name, where Microsoft owns Nokia. Motorola shipments will be counted under Lenovo once legal approval is obtained.
In addition to the table above, an interactive graphic showing worldwide unit shipments for the top 5 smartphone vendors over the previous five quarters is available here. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on IDC.com.
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