Three payday loan companies have had advertisements banned after Citizens Advice complained they were irresponsible and misleading.
One ad for online lender Peachy.co.uk was printed on sandwich wrappers which claimed: "Loans from £50 to £500 … Cheaper than Payday Loans! Pay back in partial payments!"
Another ad for the same firm, which showed a cartoon of a mouth next to text including the phrase, "Small bites put a smile on your lips", was banned for encouraging a casual attitude toward taking a loan.
Another ad, for broker
The ASA upheld Citizens Advice view that the message: "Hi, need a quick loan £100 up to £25,000, 98% acceptance rates! No credit checks, CCJs and defaults OK" – might encourage people who were not able to manage repayments to take out a loan.
A similar text message ad for spends4u.co.uk was banned after the regulator agreed that it implied recipients could be approved for a loan regardless of their circumstances and trivialised the lending service.
The rulings follow the ASA's ban on an ad for lender Pound to Pocket which suggested people might want to take out payday loans to pay for their birthday celebrations.
Citizens Advice's chief executive,
Most Popular Stories
- U.S. Families 'Extraordinarily Vulnerable': Yellen
- Hillary Clinton to Address CHCI Conference
- Larry Ellison Steps Down as Oracle CEO
- Alibaba Prices IPO at $68 a Share
- Apple Locks Itself Out of Devices
- Veterans to Get Training as Solar Panel Installers
- Hispanics Doubt Marco Rubio's Chances
- Wildfires Rage in California
- John Cantlie Delivers ISIS Message to Save Life
- Alibaba: Today China, Tomorrow the World