News Column

Statement re GameAccount announces launch of next-generation iGaming Back Office

July 28, 2014


GameAccount announces launch of next-generation iGaming Back Office

Delivering converged online & on-property casino gaming


GameAccount Network plc (“GameAccount”), a leading developer and supplier of enterprise-level B2B gaming software and online gaming content, announces the commercial launch of the next generation iSight Back Office.™ The newly re-engineered iSight Back Office™ will empower operators of GameAccount’s GameSTACK™ enterprise Internet gaming solution to comprehensively manage their customers’ accounts and implement cutting-edge marketing promotions designed to encourage increased visitation to any casino operator’s property.

The comprehensive redesign initiative of iSight Back Office™ was aligned to the needs of United States’ operators; from enhanced bonusing functionalities, deeply integrated marketing and reporting tools, and robust Casino Management System (“CMS”) integration controls courtesy of iBridge™. GameAccount’s patent-pending iBridge™, part of the GameSTACK™ Internet Gaming System, links to any third party CMS enabling casino operators to implement diverse marketing promotions across desktop and mobile Internet devices capable of being redeemed online or on-property. GameAccount is committed to continuing to enhance the iSight Back Office™ following this month’s major release to ensure operators have the most advanced patron management suite in the marketplace.


  • Next-generation iSight Back Office™ now live in the United States market and supporting both virtual currency-based Simulated Gaming™ and real money Regulated Gaming. One back office supporting two distinct business models prior to and post-regulation of Internet gaming.
  • iBridge™ patent-pending framework links the Company’s GameSTACK™ Internet Gaming System to various proprietary and third party casino management systems, business intelligence tools, and loyalty club programs.
  • iSight Back Office™ grants casino operators the ability to devise an Internet gaming experience driving online players to their casino properties through cutting-edge online-to-property marketing promotions.
  • Newly integrated messaging and bonusing capabilities for in-casino real money gaming via GameSTACK™ Internet gaming system.
  • Integrated cash-in/out interface capability, enabling operators to deposit and withdraw from their online accounts via the operator’s existing on-property cage infrastructure. Relevant for both real money Regulated Gaming and enabling patrons to purchase virtual credits while on-property for the purposes of undertaking Simulated Gaming™ at home or on the move via mobile devices.
  • The iSight Back Office™ supports on-property Internet gaming and location-specific mobile marketing. Casino operators can implement diverse promotions of their iGaming offering triggered by patrons’ presence in precise zones created within the casino property. This innovation is enabled by the Company’s GameSTACK™ Internet Gaming System and SENSE3™ mobile gaming solution working with easily-deployed on-property infrastructure and all managed via the iSight Back Office™.

    Dermot Smurfit, CEO of GameAccount Network commented:

    “The iSight Back Office™ is the product of our internal development team working hand-in-glove with casino operators in the United States to design a single customer management and marketing promotions system driving online players back into the operators’ casino properties. Back office systems are not all alike. All too often an iGaming provider’s back office seeks to ring-fence online players away from land-based casino operations. Our back office system offers compelling convergence capabilities learned from hard-earned experience of creating online-to-property ecosystems where playing online for virtual money becomes as natural as playing on-property for real money. Which iGaming back office to embrace is the single most important decision for any US casino operator when seeking to deliver their business online. Our unique back office is now demonstrably driving adoption of our enterprise iGaming solutions among sophisticated US casino operators looking to commit to a single core technology platform.”

    Simulated Gaming™

    Simulated Gaming™ is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective real-money internet gaming regulation. Simulated Gaming™ offers a gaming-as-entertainment consumer website enabled with unique monetization features and a compelling portfolio of over 100 casino slot, table and skill-based games including poker, backgammon, gin rummy, poker dice and blackjack tournaments.

    Launched in the US by GameAccount Network in January 2014, Simulated Gaming™ has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with more than 10% of players spending on average 3x more than players of Social Casino applications operated on Simulated Gaming™ enables land-based US casinos to tap into the Social Casino market worth an estimated $1bn per annum in the United States in 2013, increases property visitation among existing patrons and drives acquisition of new patrons.

    For further information please contact:


    GameAccount Network

    FTI Consulting

    Dermot SmurfitMark Kenny/Jonathan Neilan
    Chief Executive Officer
    +44 (0) 20 7292 6262 +353 1 6633686



    John Frain / Roland French
    +353 1 679 6363

    GameAccount Network | Overview

    GameAccount Network is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GameAccount Network is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME

    The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.

    GameAccount Network is also a leading developer of online casino games and converts offline casino slot machines into online equivalents on behalf of third party land-based slot machine manufacturers.

    GameAccount Network has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including, William Hill, Rank, Lottomatica, Sisal MatchPoint, and SNAI.

    In the United States, GameAccount Network has partnered with Betfair Plc to provide Trump Plaza Hotel and Casino with its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In Connecticut, GameAccount Network has licensed its Internet Gaming System to the Mashantucket Pequot Tribal Nation (owners and operators of the Foxwoods® Casino Resort) and currently offers Simulated Gaming™ via the Online Casino published on website. In Oklahoma, GameAccount Network has been chosen to launch a promotional play Simulated Gaming™ website via In New York, GameAccount Network has been chosen by Empire City Casino to launch a Simulated Gaming™ website via In Pennsylvania, GameAccount Network has been chosen by Parx Casino to launch a Simulated Gaming™ website via

    GameAccount Network Plc

    Source: GameAccount Network Plc

  • For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

    Source: Business Wire (UK Regulatory)

    Story Tools
 Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters