News Column

National Video Awards Won by AHSC Division of BioCommunications' Michell Bauer and Erica Coleman

July 21, 2014



TUCSON, Ariz., July 21 -- The University of Arizona issued the following news release:

"Wildcat Diagnosis," a video about the first confirmed case in 2014 of a highly contagious, seasonal condition affecting tens of thousands of people in the Tucson area, has won a Silver Award of Distinction from The Communicator Awards, which are sanctioned and judged by the International Academy of Visual Arts.

Michell Bauer, senior producer with the Medical Television and Teleconferencing section of the Division of BioCommunications at the Arizona Health Sciences Center of the University of Arizona, produced the tongue-in-cheek video that shows how the first case of March Madness was discovered by UA College of Nursing students Sara Ameli and Justin Chua. The concept for the video was created and developed by Janelle Drumwright, communications manager for the college, who also wrote the script. The patient, Manny Kin, was voiced by Nick Prevenas, associate editor with the University of Arizona Cancer Center. The March Madness symptoms included excessive sweating, increased heart rate, elevated blood pressure and random enthusiastic outbursts. The video was featured as a news story on Tucson'sKGUN-TV 9 for several days during the first week of March Madness. To view "Wildcat Diagnosis," please visit https://vimeo.com/93398337

Bauer also won two Telly Awards, a Bronze Award and a PEOPLE'S Choice Award, for "A Very Brady Medical School," which competed in the same category with videos produced by companies such as General Motors and Panteo Pictures. Created for the UA College of Medicine - Tucson'sOffice of Admissions as a recruitment tool, the "music video" parodies the opening sequence of "The Brady Bunch" TV show and depicts the college as family friendly and accommodating for students who have small children. An original song was written by James Libbon (UA College of Medicine - Tucson Class of 2013) and performed by DOC-apella, the singing group he and his wife, Randi Heller (also Class of 2013), founded as medical students. (The group of medical students and faculty perform a capella, with no instruments other than their voices.)

"Thanks to everyone who took the time out to vote for 'A Very Brady Medical School,'" said Bauer. "Medical Television would not be successful (especially this award) without the help and support from all of you, not to mention the wonderful projects you bring our way! Keep them coming!"

To view the version of "A Very Brady Medical School" submitted for the award, please visit https://vimeo.com/93401016

In addition, "Wildcat Diagnosis" and "A Very Brady Medical School" were finalists for a DV Award, an international competition recognizing outstanding achievement in digital video production.

Erica Coleman, media specialist/streaming coordinator with AHSC BioCommunications, also received a Silver Award of Distinction from The Communicator Awards for her video "Science Fiction Into Fact." The video was created to highlight the technological advances at the UA College of Medicine - Tucson and show the college's vision of where medicine will be in the future.

"We used the UA's research with space exploration and Mars to predict that someday we will be practicing medicine on Mars," said Coleman.

To view "Science Fiction Into Fact," please visit https://vimeo.com/94685200

About The Communicator Awards

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives more than 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Now entering its 20th season, the awards also are introducing expanded mobile and new cause marketing categories, making this year's awards bigger and better than ever. The Communicator Awards honors work that transcends innovation and craft--work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts (IAVA), an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Airtype Studio; Big Spaceship; Conde Nast; Coach; Disney; The Ellen Degeneres Show; Estee Lauder; Fry Hammond Barr; Lockheed Martin; MTV Networks; Pitney Bowes; rabble+rouser; Sotheby's Institute of Art; Time, Inc.; Victoria's Secret; Wired and Yahoo!

For more information, visit the website https://www.communicatorawards.com/

About the Telly Awards

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs. The 34th Annual Telly Awards received more than 12,000 entries from all 50 states and 5 continents.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories soon were added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

For more information, visit the website www.tellyawards.com

About the DV Awards

The DV Awards is an international competition celebrating outstanding creative and technical achievements in the emerging world of digital video production. From independent films, commercials, corporate communications and industrial videos to 3D animation, special effects and event videos, dozens of categories are recognized.

With the advent and increasing affordability of digital video, a rising number of outstanding productions are not being produced in multimillion dollar film studios, but in small desktop studios, manned by a few determined and creative individuals. The DV awards were created to honor these individuals and their achievements.

For more information, please visit the website www.dvawards.com

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