News Column

Project Mainstreet to host ice cream social

July 25, 2014

By Alex Wilts, Las Cruces Sun-News, N.M.



July 25--LAS CRUCES -- DoÑa Ana County residents should prepare to step into the past during this Saturday's ice cream social, hosted by Project Mainstreet.

Located in downtown Las Cruces, the event, beginning at 7 p.m., will feature hula hooping, face painting, homemade ice cream and a showing of the 1962 film "The Music Man" at 8:30 p.m. In line with the theme of the movie, the Starlight Theatre Company of Las Cruces will also perform a barbershop quartet at 8 p.m.

Russ Smith, an organizer for Project Mainstreet and owner of the Happy Dog food truck, said one of the goals of the event is to capture the small town, downtown atmosphere, characteristic of the 1930s and 1940s.

"To me, the ice cream social is the most poetic statement about downtown USA," Smith said. "You can have a simple moment in small town USA that is happy, joyful."

Smith said they chose to play "The Music Man" because of its representation of small town America and its connection with everybody's favorite frozen treat.

"It's famous for the barber shop quartet that sings about ice cream," Smith said. "There's so much (about the movie) that links itself to an ice cream shop."

During the event, kids will have the opportunity to participate in an ice cream-making activity hosted by the Mountain View Market Co-Op.

Sasha Richardson, who will be helping to lead the activity at the social, said the recipe to make homemade ice cream is very basic.

To make the ice cream, she said, you put the mixture for your preferred ice cream flavor into a small plastic bag, which should then be placed into a gallon-sized bag filled with ice and salt. All that's left to do is shake the bag for 10 to 12 minutes until the mixture has solidified.

"The only trick is making sure the little bag stays upright inside the big bag so it doesn't leak," Richardson said.

Project Mainstreet has hosted several community-centered events since April to help revitalize downtown Las Cruces.

Upcoming events include a Food Truck Roundup on Aug. 2 and a Zombie Walk in October.

Ivan Saenz, another organizer for Project Mainstreet and co-owner of the El Luchador food truck, said the downtown events have been popular in Las Cruces because people were looking for fun things to do in the area.

The last event featured Latin dancing and the movie "La Bamba."

"We try to make them as interactive as possible to engage the children," Saenz said.

Saenz said the organizers also try to screen movies that appeal to all generations. Project Mainstreet has previously shown films including "The Goonies" and "Casablanca."

"It's nostalgic for (older people), but it's new for (the kids)," Saenz said. "It's the best of both worlds."

Alex Wilts can be reached at 575-541-5457.

___

(c)2014 the Las Cruces Sun-News (Las Cruces, N.M.)

Visit the Las Cruces Sun-News (Las Cruces, N.M.) at www.lcsun-news.com

Distributed by MCT Information Services


For more stories covering arts and entertainment, please see HispanicBusiness' Arts & Entertainment Channel



Source: Las Cruces Sun-News (NM)


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters