News Column

P&G Leads in Race for American Investments in Nigeria - Envoy

July 25, 2014

Phillip Oladunjoye

The United States Consul General to Nigeria, Jeffrey Hawkins, has said that Procter & Gamble (P&G) Nigeria Limited is leading the race for increased American investment in the Nigerian economy.

Hawkins stated this while visiting the company's new state-of-the-art manufacturing plant in Agbara Industrial Estate, Ogun State, recently.

Hawkins, who expressed satisfaction with the quality and standards of the manufacturing facility, disclosed that the United States of America is in Nigeria because Nigeria is one of world's fastest growing economy and Africa's biggest economy.

"It is very clear that the United States is very much interested in Nigeria and the Nigerian market and economy as an investment destination. That's why our government has been actively involved in driving more American investment in Nigeria. We continue to encourage American companies to explore investment opportunities in Nigeria and motivate existing American companies to increase their investments in the country.

"Procter & Gamble Nigeria Limited is one American company that has consistently display confidence in the Nigerian economy and investment climate and has been at the forefront of increased American investments in Nigeria. It is also quite clear that American businesses, particularly Procter & Gamble in this case, is quite interested in the Nigerian market. As you can see, with this plant, Procter & Gamble has made Nigeria the hub of its business in this region," he said.

With about 6 million Nigerian babies been raised, Hawkins expressed that Nigerian babies start their lives on a comfortable note because they are weaned and raised on Procter & Gamble (P&G) products particularly the company's range of quality diapers and other global renowned baby care products.

Hawkins said the importance of diapers could not be overemphasized while raising babies.

His words: "I am a father myself; I know what it means to raise babies, so I know the importance of diapers and other baby care products".

He said that Procter & Gamble understood the importance of establishing relationship with the customer early in life.

"Anyway, for a company with wide products range like Procter & Gamble, they understood that they need a relationship that will go a whole lifetime with the customer. And Procter & Gamble also understands that if you provide quality products at quality prices, you can keep that customer throughout his/her lifetime. It means that almost every Nigerian baby is already Procter & Gamble customer," he said.

The US envoy also hinted that his visit is in furtherance of the objectives of the recent visit to Nigeria by Secretary of Commerce of United States, Ms. Penny Pritzker, adding that his country's government has initiative policies and programmes targeted as encouraging and driving investments by US companies in the Nigerian economy.

Hawkins who was accompanied on the visit by top US Embassy officials including the US Consulate Economic Officer, James Plasman and Economic Specialist, Mayowa Obilade, commended (P&G) Nigeria Limited for citing its multibillion naira new manufacturing plant in Nigeria, thereby making the country the hub of its manufacturing operations in West Africa with capacity to service the entire sub-Saharan Africa growing markets.

Hawkins said he was satisfied with the growing interest of US businesses in the Nigerian investment climate, adding that P&G has boosted the confidence of American investors in the Nigerian economy. He said the company is strategically leading the industrial revolution that Nigeria so much desires adding that it is also a confirmation of the renewed American interests in the Nigerian investment climate.

P&G's Managing Director, George Nassar, thanked the envoy for the visit, adding that P&G Nigeria will continue to keep faith with its promise to be a trend-setter in its strive to improve Nigerians lives across the strata of the populace. He disclosed that the new multibillion naira manufacturing plant of P&G has created more than 5,000 direct and indirect jobs for Nigerians.

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Source: AllAfrica

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