AN annual growth rate of about 40 per cent is forecasted for the African e-commerce industry, according to market research firm yStats. com.
In its "
An increasing Internet penetration rate, the rapid spread and accessibility of mobile technology, and recent improvements to ecommerce payments and delivery infrastructures on the continent have all been linked to the online retail boost.
In addition to improved Web technology and accessibility, a quickly-developing African middle class in urbanized areas is another driver in the e-commerce platform's recent success.
"E-commerce has a high potential in
The report identified a number of specific established industry websites, including South African online retailer Zando and
Overall sales were less than
According to the
Internet access is rapidly expanding as well, with
The yStats.com report added that more than 10 per cent of active Internet users in
This is more than triple the number estimated in 2008, according to the Minister of Communications, Science and Technology, Professor Makame Mbarawa.
Prof Mbarawa who spoke at the inauguration of the Tanzania Telecommunications Monitoring System (TTMS) in Dar es Salaam recently said the usage of Internet services is key for sustainable socio-economic development as it has enabled the implementation of e-government, e-learning, e-health, e-commerce and much more, both locally and globally.
These changing trends in technology in the communications sector enable a greater portion of the population to take part in it. This transformation is not unique to
With 650 million mobile phone subscribers in
"This concept of ecommerce offers customers greater choice and more convenience in shopping for anything you can think of online, while allowing retailers in
For example, Kaymu,
The platform offers a simple, cost-effective way for sellers to create and manage their own online store for free, where their locallyavailable products can be sold to buyers anywhere in
Just like a physical marketplace, the website is accessible to anyone - from a fashion store owner to an electronics wholesaler, and even individual sellers wanting to create a business or sell specific items for extra income.
Kaymu has worked hard to simplify the process of setting up a shop on its website (www. kaymu.co.tz), and is set to propel retail businesses forward quickly by offering the ability to deliver locally and nationwide.
The owner replied, "It has helped me increase my income more, because I get extra orders that I didn't have before and exposure outside the region as well. This is a good model instead of depending only on the customers which happen to walk by my shop on a given day."
At the same time, Kaymu draws thousands of Tanzanians to the website every day by offering customers a bestin- class platform and online shopping experience, as well as flexible payment methods and a dedicated customer service team. One daily internet user and repeat customer from Kaymu voiced his positive reviews of the online marketplace.
"It's very userfriendly and saves a lot of time, both in browsing for everything and in finding the exact product you are looking for."
This rapid surge in internet users and infrastructure and the resulting potential for private business and public services have pushed the government to become a hub of Information, Communications and Technology (ICT) infrastructure and solutions by forming the, the National ICT Broadband Backbone (NICTBB). Managed and operated by the
(TTCL) on behalf of the government. The NICTBB helps to fulfill the increasing demands of information services, strengthen competitive abilities of voice operators and bridge the digital divide.
It is necessary in developing high speed broadband and helps to efficiently exploit the benefits from undersea submarine cables landing in Dar es Salaam by providing high-quality capacity and fibre-optic connectivity between
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