After downloading the free application and answering a few questions about your yard, Mowz quotes a price and allows you to schedule a mow with a local lawn care provider participating with the platform. A customer then receives a photo in the app or via email when the job is done and can rate the provider's work, said Plowz & Mowz co-founder Wills Mahoney, 31.
Plowz & Mowz, an offshoot of
"It had never been done before," Mahoney said. "It ended up being incredibly successful."
By May, the company launched the Mowz app, which is now in 30 markets across the country with more than 700 participating providers, he said. Mowz moved into
The company eyed
"It stuck out and so did
Providers are independent contractors that are required to have commercial-grade equipment and general liability insurance. The average one has been in business seven years, he said. When customers are ordering, nearby providers tracked by real-time GPS are alerted and can accept a job through their version of the app. The provider that the ordering customer rates highly gets first dibs, he explained.
Plowz & Mowz handles payments through the app and sends a daily deposit to the provider. Users can also call the 24-hour customer service center, particularly for specific requests, like mowing behind the garage.
The firm takes a maximum of 30 percent of the payment, which is used for customer service, merchant fees and marketing, Mahoney said. The company has been heavily advertising on Facebook for the
"We're getting them jobs that they wouldn't have gotten," Mahoney said.
The company also plans to bring the Plowz app and a leaf removal add-on for Mowz to
What do lawn care and landscape companies on the Peninsula think of it?
"It's just an avenue for getting more customers," Tuttle said. "I view it as a possibility to grow."
The Lawn Barber has been using
For more information and to download the free app, visit http://plowzandmowz.com. Customers can also order mowing from the website.
Bozick can be reached by phone at 757-247-4741. Sign up for a free weekday business news email at TidewaterBiz.com.
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