The mobile industry has long held that Samsung's broad range of mobile devices makes it nimble in changing markets, while Apple loses out by rigidly sticking to its high-end gadgets.
But manufacturers' recent earnings reports challenge those assumptions, at least in
Apple's latest quarterly results showed sales of its high-end phones in
Even as Apple posted strong
That could suggest that Samsung's strategy of offering everything to counter every price point may actually have left it stranded between being a price competitive brand and a premium gadget seller. By contrast, Apple has studiously cultivated its high-end aura, and its iPhones and iPads continue to command a higher price tag on average than its rivals.
Samsung has strong brand loyalty in
Samsung declined to comment for this article.
Samsung's high-end smartphones and tablets such as its Galaxy S range, its answer to the iPhone and iPad, accounted for just a quarter of its January-March sales volume in
At the same time, Samsung has come under pressure from the rise of Chinese budget handset makers like Xiaomi, which this week released the Mi 4, its new
Underscoring the challenges Samsung faces, it had just one model in
Apple said this week its third-quarter revenue was buoyed by unexpectedly strong results in
"A lot of
For Samsung, the widely anticipated 4G roll-out has delivered a mixed result.
"The roll-out of 4G helped both Samsung and Apple initially, but the operator and regulatory body's... policies had recently been unfavorable towards Samsung as the 3G demand and subsidy dropped," said Counterpoint's Kang.
"Samsung had been selling quite a lot of volume of 3G phones to Chinese operators but that demand dropped sharply. The recent pro-4G policies that penalised 3G vendors... was not favourable to Samsung."
Samsung said earlier this month its
iPhone 6 Due
"Right now, what we've seen is just a small part of the users who want to upgrade to 4G," said Lu. "The broader set of consumers, the relatively mainstream ones who want a large screen, are still waiting for the iPhone 6. So when that comes, the effect on high-end brands like Samsung will be even bigger."
Kang at Counterpoint also said an iPhone with a large screen would "go directly into Samsung's territory" and Samsung may respond with something unique, such as a curved display.
Apple is confident it can gain further traction in
"They continue to do the roll-out," Apple chief financial officer
"They continue to add points of sale, they're starting to do more marketing activities, so we think we have a really good runway in front of us with
Most Popular Stories
- IBM to Pay Big to Unload Chip Division
- Paniagua Wins Grand Prize in Young Artists Program
- Sub Hunt Brings Cold War Chill Back to Baltic
- Canadian Pacific Ends CSX Talks
- US Stocks Move Higher Despite Drag by IBM
- Cowboys Turn Back Clock to Glory Days
- Kerry Cites Moral Need in Weapons Air Drop
- Yaris Adds French Flair for US Market
- Peyton Manning Sets TD Passing Record
- Early Voting Begins in Texas