News Column

Video Game Initiative Seeks to Promote Social Change in Minority Communities

July 23, 2014



WASHINGTON, July 23 -- The Entertainment Software Association issued the following news release:

The Entertainment Software Association (ESA), Hispanic Heritage Foundation (HHF), and HHF's Leaders on the Fast Track (LOFT) today announced the second ESA LOFT Video Game Innovation Fellowship; a program which provides minority youths with an opportunity to promote social change through video games. The Fellowship program will award 20 youths aged 15 to 25, with grants for creating video games or mobile applications which seek solutions to problems that face their communities.

"Through this creative partnership with the ESA, we are engaging youth on their terms, through video games to make a social impact," said Jose Antonio Tijerino, President and CEO of HHF. "We believe there is a link between playing a video game and developing a game to teach computer coding, cybersecurity, and other workforce skills gap areas America is trying to fill. It is critical that minority youths are encouraged to create, not just consume."

The Video Game Innovation Fellows will be selected for their vision, creativity, and the potential impact of the game on their community. Games selected last year highlighted a number of issues, including: dealing with Cerebral Palsy, living a healthy lifestyle, planning for college, and teaching literacy through song lyrics. Interested candidates can apply at www.LOFTinnovation.org by August 15, 2014.

"Last year the ESA LOFT Video Game Innovation Fellowship showed how games are more than a means of entertainment, but also a valuable tool for change in our society," said Rich Taylor, senior vice president of communications and industry affairs at ESA. "We are proud to offer this opportunity again and look forward to seeing how the 2014 Fellows will help create real change in their communities through the unique platform video games can provide."

Joining ESA and HHF on the effort is Globaloria, Black Girls Code, BK Nation, BASE (Black Association of Scientist and Engineers), Computer Science Teachers Association, Asian Pacific Islander American Scholarship Association, National Urban League, NRCCUA, and Gamepress.

[Category: Computer Technology]

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Source: Targeted News Service


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