For the second consecutive year, the radio station's organizers have planned a lineup of artists who are blowing up Twitter,
"A lot are big independent artists," said
The concert starts at
Many of the artists soon will be on radio's radar, given their popularity. Take "#DropThatNaeNae" by We Are Toonz, a dance video that has racked up 11.7million hits on
"It's one of the biggest urban dance crazes to date," Hasan said.
So when the group takes the stage, expect
"Everyone's going to do the Nae Nae," Hasan said.
Other highlights include a reunion show by '90s R&B girl group Total;
This is the festival's sixth year but the second that Hasan has made an effort to connect with online artists on the rise. This year builds on that success, he said.
"It all started last year," he said. "I look at who is buzzing, YouTube followers and the 'likes,' and I chase those artists. They're not on the radio, so it takes a lot of time to connect with these artists."
He notes that the station owned by
"That's what listeners know our station by, breaking the new music," he said.
Hasan is excited to see Ice JJ Fish take the stage, an artist who has more than 25 million views for his single "On the Floor."
"He's serious about his craft with major marketing and major promotion," Hasan said.
And the performance by Total will be its first major one since reuniting, he said.
"He is a fun kid," he said. "Not only is he phenomenal online, but he's a great personality."
(c)2014 The Fayetteville Observer (Fayetteville, N.C.)
Visit The Fayetteville Observer (Fayetteville, N.C.) at www.fayobserver.com
Distributed by MCT Information Services