Mobile services provider Aircel has launched the first 3G music smartphone in the industry.
The new phone, called Canvas Beat and available for Rs 9,999, would be solely retailed by the company.
Aircel has collaborated with Micromax for its hardware capabilities for the new device.
Canvas Beat features 3G, 5" display, 1.2GHz Quadcore Processor, Android 4.2.2 Jellybean and 8MP Camera.
Chief marketing officer, Aircel, Anupam Vasudev, said, "Aircel has always been at the forefront of data revolution by offering innovative products and services to its customers. The upsurge in 3G data requires smartphones and devices of a substantial screen size and relevant content and applications. We are delighted to launch Canvas Beat, industry's first 3G music smartphone which is packaged with right content developed especially for music lovers and will offer unified music experience to them."
Co-founder, Micromax, Vikas Jain, added, "Being a leading consumer brand, we have always aimed to develop customized products and services which act as solutions to the needs of the fast-evolving consumers. With the launch of Canvas Beat, Micromax reinforces its commitment to democratize technology for the masses by collaborating with Aircel to offer our consumers exciting data packages, thus driving data usage in the country. This partnership will prove to be an amalgamation of Aircel's data offerings and Micromax's hardware capabilities, enabling millions of Indian consumers with seamless connectivity."